CareersMay 17, 2021

AMPlified Success: Rachel Cedroni

Meet Rachel Cedroni, Digital Mentorship Manager for the Florida Digital District, and read about her career journey at AMP.

I started with AMP back in November of 2020. I am more than grateful for the journey that got me here. Before I started with AMP, I was working with a dispensary as a delivery coordinator taking care of the Jacksonville beach and St. Augustine area. I was at a point where I wanted a change and, coming from hospitality, I knew that I couldn’t go back to the restaurant and bar industry I had been a part of for over 10 years. It just wasn’t reliable with COVID. I decided I was going to take my PTO at the dispensary and quit with no real plan. On the second day of that vacation (a time I would have normally been in work not near my phone), I received a call from AMP about the job. To be honest, I didn’t even remember applying for it. I was looking to work from home and was very uncertain about getting into sales. Julyne convinced me that she thought I’d be great for the job based off of my resume — I agreed and the rest is history!

I am originally from Rhode Island and have been back and forth from Florida for the past 15 years. I come from a half-Italian, half-Puerto Rican family. Both of my grandfathers were chefs, which is why I initially gravitated toward the hospitality industry. I grew up working in kitchens and learning everything I could about the industry. When I decided to move back to Florida after high school in Rhode Island, I was only 17 and couldn’t find a job. I attended bar tending school to obtain a license allowing me to work in the restaurant industry and I quickly became a bar manager, sous chef, and butcher.

Throughout that journey, I dabbled into every type of job because I had no idea what I wanted to do. I was a substitute teacher specializing in emotional behavior and special needs and adults. I obtained my phlebotomy license and was a mobile vampire and lab tech taking care of nursing homes, assisted living facilities, and plasma centers. However, creating food and drinks were still where my heart was.

I decided to leave everything behind and buy a food truck about 5 years ago. I currently run a catering business, Chechels’ Kitchen (a family nickname for myself), on the side where I grow most of my ingredients to make homemade sauces and handcrafted gourmet sausages. I do private chef dinners and enter multiple bar tending competitions every year.

Both of my parents, as well as most of my aunts, uncles, cousins, and siblings as well as myself are entrepreneurs. Throughout my life, my mother has owned multiple salons and my father owns a successful ATM company. Most of the people in my family run their own businesses, which helps me relate and understand our customers on a more personal level. I have a passion for helping small businesses and helping people spread their crafts. I am so grateful for the push to start up with AMP.

I am had working and dedicated. I was always taught, “If there’s a job worth doing, it’s worth doing well.” Working with AMP has been amazing. Unlike other unforgiving jobs I’ve had in the past, AMP makes me feel so accomplished and motivated. The recognition they give does not go unnoticed. I’m used to working a 16-hour shift, standing in 110 degree hear with no food and no thank you at the end of the night. With that being said, because of the amazing managers I have, I don’t mind going the extra mile. I remember a time in December 2020 where my car broke down. I had just started and was determined to not let my team down. I was in a zip code that was pretty walkable, so for 2 days I went out in 30-40 degree weather and walked 15 miles each day for 6 hours to secure a total of $5K in sales. I did it with a smile on my face and a sense of accomplishment!

It all paid off as I hit tons of goals and was promoted pretty quickly to where I am now. I wouldn’t have traded this experience for anything. I can not wait to see where AMP takes me in life and cannot express how thankful I am to work for this company with people who are motivating, accountable, and want you to succeed. Having nights, weekends, and holidays off, I have a different quality of life now. I guess I could say thank you to COVID for leading me here.

Working for AMP gives me time to do the things I love! I love to travel and have been out of the country many times. I am very adventurous and love to be outside — I love skiing, snowboarding, skydiving, motocross, kayaking, and hiking. I’m a certified scuba diver working on my master diver certification.

The best advice I could give to someone just starting is to stay confident and positive. What we do is so rewarding and worth pushing for! Staying motivated and driven are why I have had so much success. I have learned to handle rejection with grace and do not let fear of humility hinder my process. This is a great opportunity for anyone wanting to create a better life for themselves and their families. As long as you put in the work there is no way you’ll fail.

On Rachel’s time at AMP, Mia Giovannone had this to say:

“The minute I met Rachel on our observation day, I knew she would be a perfect fit for AMP. Hearing about her passion for the food industry and customer service, I knew Rachel would not be afraid of hard work and that she would thrive in our company’s culture. She has proven just that. It has been a pleasure working alongside Rachel. She brings huge energy to the sales field and there is never a shortage of belly aching laughs when we work together.

Rachel and I have built so many great memories on and off the sales field. Just recently, we both rushed down to the beach after work when we heard that the Cobra Kai series would be filming there. Mildly stalking the filming crew, snapping some photos, and even checking out some potential local prospects.

Rachel is an asset to the Florida region and I know she will help our team grow. Her hard work and dedication motivates our team to be better each month. I am looking forward to watching her crush her goals and I am extremely proud of her success so far.”



written by:
American Marketing & Publishing