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Making Marketing Simple for America’s Independent Businesses.
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We’ve earned the trust of over 50,000 businesses nationwide who rely on our digital marketing and advertising solutions to grow
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Our Solutions

Our local marketing and advertising platforms make our clients visible, credible, and attractive… everywhere consumers search. We exist to help you grow.

OPTIMA

The OPTIMA Online Listings Presence & Reputation Management program addresses two of the most pressing problems facing small business owners today — online visibility and online reputation. We build and host thousands of pages of detailed, merchant-specific content on behalf of our clients and we work directly with major destination search sites such as Google, Apple Maps, Facebook, Yelp, Next Door, and Bing to help our advertisers develop a more positive, professional, and more visible presence online. OPTIMA services provide local businesses with an effective, low-cost, hassle-free solution to gaining better web presence.

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AMP Video™

Video advertising is uniquely valuable in today’s competitive local economy. AMP Video offerings describe your products or services and emphasize what makes your business unique, trustworthy, and the right company to call. Our video editors will write a script that highlights the most compelling and engaging features of your business. Each AMP Video includes professional voiceover, licensed music, and stock or authentic onsite still or panoramic imagery. These videos are perfect for embedding into your website, for uploading to your official Google listing, for posting on social media sites such as Facebook, for use as Google Posts, and for inclusion in your business email signature.

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CloseBy® Text Marketing

We believe that the screen of a consumer’s cell phone is the single most valuable advertising real estate in media today. Our CloseBy® Text Marketing platform gives our clients the ability to directly communicate their special invitations, steep discounts, or other important information to their customers instantaneously, and at any time of the merchant’s choosing. CloseBy® Text Marketing is entirely permission based, meaning that only consumers who have opted in to join a merchant’s list will ever get a message. Text Marketing gives merchants the power of word-of-mouth advertising on demand. In real time, it permits business owners to build a crowd, fill an empty appointment book, or turn expiring inventory into cold hard cash.

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Google Street View Trusted Imagery and Online Tours

Your beautiful Google Street View Trusted panoramic tour will be re-displayed to the shopping public by the two most important local commerce sites in the world — Google Search and Google Maps. The tour typically displays alongside your core business listing information at Google. The old rule that “a picture is worth a thousand words” rings true in today’s marketing world. With shorter attention spans than ever before, today’s consumer is drawn to attractive imagery. Your Google Street View Trusted virtual tour will give consumers the confidence and trust to choose your business rather than the competition. Google’s own case studies have shown that virtual tours help double the interest in a business’ listing. In their survey, 67% of consumers want more businesses to have virtual tours.

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HomePages® Directories

The HomePages® are distinctive community telephone directories that exclusively list the local residents and the local businesses from a particular town. Consumers love the concise, uncluttered format and the convenience of a comprehensive and totally local buyer’s guide. Merchants appreciate having a directory tailored precisely to the community where most of their existing customers and good new prospects live. Each HomePages® Directory includes a popular quick reference section for community numbers such as churches, schools, local elected officials, ordinances, and park district information. HomePages® Directories are delivered by uniformed US Post Office employees to every family, business, box holder, and rural route address in the community.

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HomePages®Directories

Careers

Everything we do at American Marketing & Publishing has one goal: Make sure our customer wins the call whenever a local consumer has a need, and begins to search.

We are passionate to win for and with our customers, to outthink and then outwork our competitors, to grow personally and professionally, and to deliver great value and great results for our clients.

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Company Updates

Company Updates

Oct 17, 2022

CEO’s Corner – October 2022

We had an incredible third quarter.  One of the highlights for me was hosting our 25th Anniversary Celebration open house with a great group of people.  That entire afternoon I was filled with a huge sense of appreciation and purpose.  It was fun to meet the kids and in some case parents and grandchildren of …

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Testimonials

Lee's Salon
Su Chin
I have the OPTIMA™ Premium Visibility & Reputation Management Program! I love the new and enhanced testimonial website, it is classy and modern. I had three customers tell me how great my website looks and how easy it is to use. The site showcases my prices, reviews, and even my 360 Virtual Tour in plain site. Something else I enjoy with this program is the reputation link. I can text my clients this link to help generate more reviews online and they love how easy it is for them. Thank you OPTIMA™ for the amazing work you have done with my business!
Big Grove Brewery
Andrew Mitchell
Our Brewpub is visited by many local and out of town customers. It is important for us to always know what our reviews are online. We love that OPTIMA™ sends us an email when reviews are written and our account manager reaches out to help us write responses.
Riverside Chocolate Factory
Brad Deibler
One benefit to OPTIMA™ is that when you are not present every hour of the day customers let us know how our employees are doing. We feel reviews are all good even when people have a bad experience, they help us learn and we do not take comments personally. The biggest plus is in this age of information at our fingertips OPTIMA™ helps bring new faces to our business. Advertising on radio or in the newspapers can be helpful; the truth is it’s of greater importance what the customers have to say about our businesses that helps people make a choice to come visit us.
Leclaire Auto Body
Josh Neilson
OPTIMA™ has brought nothing but more customers to us! We have had customers come from out of town that have had car troubles and found us first on Google and Yelp. We are generating several reviews and I love how they are always placed on my website. I hadn't realized how important reviews can be for us.
Tri County Schools
Wendy Schardt
Our online information was incorrect because our school had changed locations. Some Google searches showed us as permanently closed, or we did not come up at all. Signing up for OPTIMA™ was smooth and I only had to speak with our account manager 3-4 times. We are now showing up with complete and accurate information. I also love the photos. I am pleased to know that if people are looking, we will now show up!
Aunty K's Child Care Center
LaKeena Creary
Last year was my first year with the OPTIMA™ program, and I recently did a survey to see if it was working. The results from the survey showed that 80% of my business comes from customers searching for me online! Customers are able to see my reviews and the star rating my business has from those reviews. This has generated more business for me overall. As a business owner you want to know where you're spending your money. I cut down on other advertising and stuck with OPTIMA™ again this year because IT WORKS. Because of the OPTIMA™ program, I actually ended up saving more money on the back end!
Kroll Auto Sales
Adam Kroll
The OPTIMA™ program has helped my business so much. I use their reputation management program to get more positive reviews online. If you ever need anything, your account rep is always available to help out. I highly recommend this program.
Miller's Construction and Roofing
Aaron Miller
Since signing up for the OPTIMA™ program, our business has been so busy - our phones have been ringing off the hook! We have had more business this February than ever before. The increase in business was a pleasant surprise to us considering we are a roofing company and winter months are typically our slow period. We are showing up number one in our category on Google now because of the OPTIMA™ program! We are looking forward to seeing the continual growth in our company this upcoming year.
CRG Auto Repair
Mona Gottwald
We love it and we love all the suggestions our account manager makes. She gives us tips on how to pass out the recommendation cards and what updates to make to our website and listings. We have "transient" customers who break down on I-88 and tell us they Googled auto repair and chose us because of our reviews. We are off the beaten path in an industrial park area so we appreciate that OPTIMA™ makes us visible Online since we are not visible from the main road in town. We've always worked at reviews but this is a more organized way of asking and then following up. It's been a really good thing getting involved with OPTIMA™. We recommend it for any business!
Four Seasons Florist
Scott Steinholtz
The OPTIMA™ staff are great people to work with. They walked through our business and took nice pics so our online customers could have a great view of what we really do in the shop. The staff has also given us ideas of what to post about my business. By doing these things, the OPTIMA™ program has greatly increased our consistency between all the search engines.
Lugay Family Dental
Melissa Lugay
We absolutely love the OPTIMA™ Program and having a dedicated Account Manager to go to for all of our updates regarding our online information. As a busy business owner, we do not have time to be updating this information ourselves. Having the opportunity to work with an Account Manager who truly takes ownership as if our business was truly their own is priceless and invaluable in today's marketplace. I wouldn't give it a second thought to commit to have AMP represent you and your business. It will be the best decision and commitment that you make.
Thomas M. Giacobbe and Associates
Thomas Giacobbe
I could not be more thankful for the OPTIMA™ Program! It has been extremely helpful with boosting our online presence, both with the website and our search engines. I have received several calls, which have converted into business for my firm. Not only are people finding me on the search engines, they are being directed to my website where they are able to find more thorough information about my business on a nice platform that my Account Manager manages for me. My Account Manager is thorough and offers very helpful advice every time she checks in with me. This company has provided such excellent work for me!
Seabreeze Medical
Amy Brumfield PA-C
We opened our new practice in November in Neptune Beach Florida. Shortly after, opening we hired OPTIMA™ to help us with our website and online marketing. They have done a great job and have been easy to work with. They have been updating our website with the most recent reviews and I am happy to say our business is doing great!
Desert Tropics Custom Pools
Robin Slater
Our business has seen more than a 1000% increase in online leads through our website since signing up with OPTIMA™ services. Before working with our account manager, our website received approximately three leads a year. In the first four months of using OPTIMA™ services, we have received over 30 leads through our website! We are so pleased with the success we have seen since signing up.
Amish Furniture Gallery
Joe Drejas
The HomePages® is the only game in town. All the bigger conglomerate books are obsolete. In any business, it takes one customer to pay for all my advertising with AMP. There are too many companies that charge an arm and a leg. The HomePages® is reasonable however. I also do the OPTIMA™ program. OPTIMA™ keeps me relevant and updated online. I see the value in both print and digital!
Lily Pads ReSale Boutique
Rosanna Stremlau
The best part of the CloseBy® Text Program for me? That's easy...it's easy! I like being able to offer text communication and rewards to our customers who text. It has brought into the store a new type of customer! I like being able to send texts immediately and also to be able to schedule them. I can set up an entire text campaign in one sitting. The staff behind the scenes have answered every question, helped with issues, and given me good ideas! My goal was to expand our customer base, which I was able to accomplish with the CloseyBy® Text Marketing Program!
Vegas Sun, Inc.
Laura Harden
CloseBy® Text Marketing is an absolute asset for my business. The program paid for itself within the first five messages! Text marketing is a great way to reach out to my customers, especially during the slow days. The program is so easy to use. I have my own account manager who helps me come up with different messages to send out. The website is very user friendly and makes getting my messages out so simple. It provides the option to create messages ahead of time, that way I can start planning my offers and sales in advance. I would recommend CloseBy® Text Marketing to other businesses of any size.
Huntley Auto Repair
Mike Ziemer
The team at HomePages® has been nothing short of phenomenal. I see a great return on investment from my ad in the HomePages® and my OPTIMA™ program. I would say anyone looking for an affordable way to advertise should advertise with AMP! They are tremendous at what they do. I have been a customer of AMP for 8 years and we look forward to continuing business with them. I love their professionalism and they are great to work with!
Wintrust Financial Corporation
We’ve been working with American Marketing & Publishing since September 2016 to take photos of our bank branches within the Chicago area for Google Street View tours and are extremely satisfied with the quality and professionalism of the work we receive. They not only publish images on Google for us, but also kindly share them with us to use as well. Their team is respectful of the nature of our business, ensuring no photographs pose a security risk to us or our customers. As we continue to expand and open new branches, their team remains helpful, organized, and strategic in scheduling photoshoots that capture images of multiple bank locations as quickly and efficiently as possible. Since many of our photoshoots are scheduled months in advance, they graciously contact our branch locations beforehand to remind them of the upcoming appointment. We’re proud to continue working with American Marketing & Publishing moving forward.
Lips and Lashes Bridal
Megan Bach
I am extremely happy with the quality of the photos and service! Being a new business in town, these images are extremely valuable to show my potential clients and have enhanced my online presence. The photos turned out beautiful and captured exactly what I wanted for my business. The photographer did a great job and was extremely professional. I would highly recommend American Marketing and Publishing, LLC, to any business owner!
The Law Offices of Galanopoulos and Galgan
Bob Galgan
I have seen a difference in my business by investing in the OPTIMA™ program. We have had 55,000-60,000 closings this year! During the midst of an uncertain time, we have had plenty of jobs thanks to OPTIMA™!
Marlene's Wedding Accessory Shoppe
Sandy Quevillon
I am so pleased with the OPTIMA™ program. My website is so easy for my customers to use and my search engines look amazing! I was a little hesitant when signing up, but the return on investment for this product is outstanding! I am very happy that I went with this product and can see my customers finding me online easier too!
GRRFFITI CUTS
Erica Burdette
Since singing up with OPTIMA™, more than 50% of my customers come from Google. I take on around 15 clients a week and around 8 of those clients say that they found me so easily on Google. I am very happy with OPTIMA™ and how fast business has come my way!
Riverview Roadhouse
Michelle Carstens
I appreciate the fact that with the photos and the website that you have helped us create, the potential customer is able to look and see exactly what we are all about. It has helped us hear back from them on what we are doing right and to help us correct what might not be working for us.

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