We Are Experts.

Making Marketing Simple for America’s Independent Businesses.
We’ve earned the trust of tens of thousands of independent businesses nationwide who rely on our digital marketing and advertising solutions to grow

Our Solutions

Our local marketing and advertising platforms make our clients visible, credible, and attractive… everywhere consumers search. We exist to help you grow.


The OPTIMA Online Listings Presence & Reputation Management program addresses two of the most pressing problems facing small business owners today — online visibility and online reputation. We build and host thousands of pages of detailed, merchant-specific content on behalf of our clients and we work directly with major destination search sites such as Google, Apple Maps, Facebook, Yelp, Next Door, and Bing to help our advertisers develop a more positive, professional, and more visible presence online. OPTIMA services provide local businesses with an effective, low-cost, hassle-free solution to gaining better web presence.

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AMP Video™

Video advertising is uniquely valuable in today’s competitive local economy. AMP Video offerings describe your products or services and emphasize what makes your business unique, trustworthy, and the right company to call. Our video editors will write a script that highlights the most compelling and engaging features of your business. Each AMP Video includes professional voiceover, licensed music, and stock or authentic onsite still or panoramic imagery. These videos are perfect for embedding into your website, for uploading to your official Google listing, for posting on social media sites such as Facebook, for use as Google Posts, and for inclusion in your business email signature.

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CloseBy® Text Marketing

We believe that the screen of a consumer’s cell phone is the single most valuable advertising real estate in media today. Our CloseBy® Text Marketing platform gives our clients the ability to directly communicate their special invitations, steep discounts, or other important information to their customers instantaneously, and at any time of the merchant’s choosing. CloseBy® Text Marketing is entirely permission based, meaning that only consumers who have opted in to join a merchant’s list will ever get a message. Text Marketing gives merchants the power of word-of-mouth advertising on demand. In real time, it permits business owners to build a crowd, fill an empty appointment book, or turn expiring inventory into cold hard cash.

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Google Street View Trusted Imagery and Online Tours

Your beautiful Google Street View Trusted panoramic tour will be re-displayed to the shopping public by the two most important local commerce sites in the world — Google Search and Google Maps. The tour typically displays alongside your core business listing information at Google. The old rule that “a picture is worth a thousand words” rings true in today’s marketing world. With shorter attention spans than ever before, today’s consumer is drawn to attractive imagery. Your Google Street View Trusted virtual tour will give consumers the confidence and trust to choose your business rather than the competition. Google’s own case studies have shown that virtual tours help double the interest in a business’ listing. In their survey, 67% of consumers want more businesses to have virtual tours.

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HomePages® Directories

The HomePages® are distinctive community telephone directories that exclusively list the local residents and the local businesses from a particular town. Consumers love the concise, uncluttered format and the convenience of a comprehensive and totally local buyer’s guide. Merchants appreciate having a directory tailored precisely to the community where most of their existing customers and good new prospects live. Each HomePages® Directory includes a popular quick reference section for community numbers such as churches, schools, local elected officials, ordinances, and park district information. HomePages® Directories are delivered by uniformed US Post Office employees to every family, business, box holder, and rural route address in the community.

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Everything we do at American Marketing & Publishing has one goal: Make sure our customer wins the call whenever a local consumer has a need, and begins to search.

We are passionate to win for and with our customers, to outthink and then outwork our competitors, to grow personally and professionally, and to deliver great value and great results for our clients.

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Company Updates

Company Updates

Apr 22, 2024

CEO’s Corner – April 2024

It feels good to have bright blue skies overhead, warm sun on our backs, and green leaves unfurling in front of us this time of year. It feels GREAT to be breaking sales records. We set a new all-time record for total company sales revenue in the first quarter, and as I type this, we …

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Ruhl & Ruhl Realtors
Dustina Fenton
What I love the most about the OPTIMA™ Program is all the guidance I receive from my Account Manager. I feel like my Account Manager is an essential part of my team, and I look to her for any advice and or guidance when it comes to my online presence. A year ago, I was a newer realtor who struggled to get leads. Now, I have people reaching out to me from all across the United States, such as big cities like New York and Chicago. I was even able to reach consumers internationally. Recently, I helped a customer in Iceland close a home in Iowa! I couldn't have done it without the OPTIMA™ program and my Account Manager!
Country Variety
Alma Kurtz
I love our Google Street View Virtual Tour. Customers who come in always tell me that they (and their kids) had so much fun "walking" through the online store and seeing all of the yummy stuff we have! When we got our last tour, the business was focused primarily on candy so our entire tour has treats and things of that nature. Since we got that tour, we have switched from focusing our business on only candy to having a greater focus on a variety of goods. Because of our change, we are setting up a date for a photographer to come back out and update our online tour and imagery! We are excited to be able to share our store online!
Le Claire Auto Service, L.L.C.
Wendi Neilson
OPTIMA™ has brought nothing but more customers to us! We have had customers come from out of town that have had car troubles and found us first on Google and Yelp. We are generating several reviews and I love how they are always placed on my website. I hadn't realized how important reviews can be for us. Thank you OPTIMA™!
Edgewater Green House Home
Carole LaVigne
It is really important to me that customers are able to see the style of our store, and what we have available. Google Street View has been a great tool for that. I would highly encourage local businesses, especially any and all kinds of retailers in the area, to take advantage of Google Street View “See Inside” Virtual Tour!
Amish Furniture Gallery
Joe Drejas
The HomePages® is the only game in town. All the bigger conglomerate books are obsolete. In any business, it takes one customer to pay for all my advertising with AMP. There are too many companies that charge an arm and a leg. The HomePages® is reasonable however. I also do the OPTIMA™ program. OPTIMA™ keeps me relevant and updated online. I see the value in both print and digital!
Marshall County Public Library
Tammy Blackwell
Thanks to AMP's texting service, the library broke all previous programming attendance records in the last fiscal year! Our patrons love getting information about upcoming programs sent directly to their phones, and I love how easy it is to work with the AMP staff to get our messages out. It has been an asset for our program.
Cordial Electric, Inc.
Jose Martinez
While working with OPTIMA™, I have seen a lot of positive results on my organic growth. I have tried many different lead capture and pay-per-click programs, and was disappointed in how much I was spending versus the little results I was getting. With the advice and help from OPTIMA™, I was able to get myself out of that loop, and they have helped me every step of the way on getting significant results to my online growth. With OPTIMA™, I truly feel like they care not just about my business but about me as well.
The Alley by AIBC
Heather Kish
We are so excited to have our Google Street View Trusted virtual tour done of The Alley at AIBC as it's such a unique way to showcase our new event space and tap room to our future guests. We love that we can utilize the virtual tour on our Facebook and embed it into our website. I know this is a feature that will help bring in more business and bookings of our event space. We know for our customers by being able to virtually tour the event space, they will be able to envision their special events and parties with us. We are so happy the Google Street View Trusted team stopped by.
Wertz Chiropractic
Mark Wertz
The OPTIMA™ program has been super beneficial for our business. We are constantly bringing in new clients and our Account Manager always brings up new ideas to set us apart online. This year, we're going to focus on incorporating video content to our online presence, and I am grateful to have a dedicated team to keep our information available to the community.
New To You
Maggie Hodgson
I have been using CloseBy® Text Marketing since April of 2014 and I could not imagine doing business WITHOUT it! My business is New To You and we’re a small Boutique located in Rochester WI, we are half consignment and half new merchandise. Our inventory is CONSTANTLY changing due to Seasons, Trends, Holidays, etc! That is where my text program comes in handy; I send texts out about new arrivals, new markdowns, and so much more! My customers know that by being on my text club they will get notified FIRST about NEW arrivals, markdowns, designer handbags, and they are always getting special offers and deals via text! I have an Account Manager that helps me send messages, helps me come up with ideas, and she actually cares about the success of my program and business! I would personally recommend CloseBy® Text Marketing to ANY business that has inventory to sell! CloseBy® is worth EVERY penny!
Caroline Beffa Photography LLC
Caroline Beffa
In just my first month with OPTIMA™ I generated 9 new 5 star reviews, went from the 8th photographer in my area to the 3rd, and have received numerous new photography inquiries all through Google search! My program paid for itself tenfold in just the first 6 weeks. So excited for all that is to come!
Huntley Auto Repair
Mike Ziemer
The team at HomePages® has been nothing short of phenomenal. I see a great return on investment from my ad in the HomePages® and my OPTIMA™ program. I would say anyone looking for an affordable way to advertise should advertise with AMP! They are tremendous at what they do. I have been a customer of AMP for 8 years and we look forward to continuing business with them. I love their professionalism and they are great to work with!
Hillside Forestry
Brad Trout
I signed up with OPTIMA™ in hopes to bring in more jobs. Within the first month, I received a lead for a job that has paid for the program over and over again. I am landing jobs, getting them done, and we're already more successful. My Account Manager allows me to focus on my work, while they take care of making me look very professional online and working on any updates I have. OPTIMA™ has done so much for my business. We are already looking to expand - I can't wait to see where we go from here!
Little Fat Gretchen
Gretchen Halverson
I've been an OPTIMA™ customer since 2016 and just recently in 2023 got my virtual tour published. I absolutely love both products, that's why I keep renewing every year. My Dedicated Account Manager does great work, not only with keeping things accurate and up to date, but also by staying on top of our check in calls. I love the fact that I get a specific QR code for my business to generate new reviews. I would recommend any business just getting started, or even already established, to go with the OPTIMA™ program and if it fits for your business, the virtual tour as well! These are affordable tools to keep your business going in the right direction!
Learning Express Toys - Lake Zurich
Rick Derr
It’s really easy to tell you what I love so much about the CloseBy® Text Marketing Program. From a small-business perspective, I'm not a major retailer. It’s quite clear that the way to communicate in this day and age is on mobile devices; if you’re not putting most of your resources into delivering information, events, & deals to your consumers, you’re falling behind. Our Text Specialist does such a great job! She takes our ideas and polishes them into fun, smart messages that bring people through the door. Recently, we sent a message out at 1pm and had 25 people redeem it by the end of the day. This program is a no-brainer! Learning Express Toys started with one location on the program and are now up to thirteen. We plan on growing this even more than we have and will not go without CloseBy®.
City of Eureka
Melissa Brown
We have been using CloseBy® Text Marketing for OVER four years and I cannot say enough POSITIVE things about the text program they offer! CloseBy® Text Marketing has given us the BEST form of communication to reach all of our residents in a QUICK and TIMELY manner! I personally LOVE that I can access the online system for message sending from my desktop, laptop or even my cell phone! It is amazing that I can send a message from the office, my house or while I am on the go! Everything about the program is EASY and EFFECTIVE! Our residents LOVE that we have the CloseBy® Text Marketing program for the City of Eureka because it keeps them in the know of emergency situations and information! We have OVER 1,100 residents on our text program and that number is constantly growing! When new residents call in or stop in for information on water bills etc we ALWAYS tell them about the text program! This is the BEST tool a City/Town/Village can have to connect with their residents and small business owners!
Chavez Law Office LLC
Jack Chavez
When I received the video I was so surprised, it totally exceeded my expectations. It was professionally made and so good I sent it to my mom and my brother, who is a judge. They were impressed and even asked me who the voice over was by, I told them an A-List actor. I told my family it’s my Marketing Department doing great work for me again. So far I have had 4 shares, 24 likes, and 4 comments after it was posted on my Facebook. Keep up the amazing work! I’ve appreciated everything you’ve done for me.
Manhattan Pizza, Wings & More
Charlie & Rod Koster
What we love about the text program is that it is a simple and easy way to keep our business top of mind with all of our customers. We have customers that come in weekly and tell us that they love receiving our text messages, and it makes their lives easier because they do not have to decide what is for dinner! We are famous for our text message that gives our customers a half sheet Sicilian style pizza for only $10! Whenever we send out that message we get at least 15 responses making us a minimum of $150 that day! I could not imagine not having this text program for my business. People who don't have this program for their business are losing a huge growth/marketing opportunity!
Lips and Lashes Bridal
Megan Bach
I am extremely happy with the quality of the photos and service! Being a new business in town, these images are extremely valuable to show my potential clients and have enhanced my online presence. The photos turned out beautiful and captured exactly what I wanted for my business. The photographer did a great job and was extremely professional. I would highly recommend American Marketing and Publishing, LLC, to any business owner!
Bonnie’s Quilted Treasures
Bonnie Goodman
OPTIMA™ has been such a help to my business, providing me with a way to generate reviews as well as providing my website for housing those reviews (which keep on coming). Since purchasing OPTIMA™, I’ve had several customers call me saying they found me on Google and that I came up first. The AMP team is always eager to make updates I request, no matter what it is.
Uptown Dental
Karen Kirby
It’s been really nice hearing new customers say that they found us through our Google Listing. I have had several customers this year mention that the Google virtual tour made them feel really comfortable about entering our place and trusting our doctors. I appreciate what this has done for our business, thank you!
8th Street Auto
Heather Stainbrook
The programs work super seamlessly with our in-house website and the advertising we’re already doing. I’m not tech savvy so it’s super nice to have a wing man (Account Manager) that will update things across the board for me whenever needed. Our Google Street View imagery is really nice because it gives our potential customers the opportunity to check our place out before committing to working with us. Our video content is very professional. We love how it turned out and the fact that it tells our story in such a professional way. We have been working with AMP since 2022 and will continue to do so.

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