The OPTIMA™ Online Listings Presence & Reputation Management program addresses two of the most pressing problems facing small business owners today — online visibility and online reputation. We build and host thousands of pages of detailed, merchant-specific content on behalf of our clients and we work directly with major destination search sites such as Google, Apple Maps, Facebook, Yelp, Next Door, and Bing to help our advertisers develop a more positive, professional, and more visible presence online. OPTIMA™ services provide local businesses with an effective, low-cost, hassle-free solution to gaining better web presence.
Video advertising is uniquely valuable in today’s competitive local economy. AMP Video™ offerings describe your products or services and emphasize what makes your business unique, trustworthy, and the right company to call. Our video editors will write a script that highlights the most compelling and engaging features of your business. Each AMP Video™ includes professional voiceover, licensed music, and stock or authentic onsite still or panoramic imagery. These videos are perfect for embedding into your website, for uploading to your official Google listing, for posting on social media sites such as Facebook, for use as Google Posts, and for inclusion in your business email signature.
We believe that the screen of a consumer’s cell phone is the single most valuable advertising real estate in media today. Our CloseBy® Text Marketing platform gives our clients the ability to directly communicate their special invitations, steep discounts, or other important information to their customers instantaneously, and at any time of the merchant’s choosing. CloseBy® Text Marketing is entirely permission based, meaning that only consumers who have opted in to join a merchant’s list will ever get a message. Text Marketing gives merchants the power of word-of-mouth advertising on demand. In real time, it permits business owners to build a crowd, fill an empty appointment book, or turn expiring inventory into cold hard cash.
Your beautiful Google Street View Trusted panoramic tour will be re-displayed to the shopping public by the two most important local commerce sites in the world — Google Search and Google Maps. The tour typically displays alongside your core business listing information at Google. The old rule that “a picture is worth a thousand words” rings true in today’s marketing world. With shorter attention spans than ever before, today’s consumer is drawn to attractive imagery. Your Google Street View Trusted virtual tour will give consumers the confidence and trust to choose your business rather than the competition. Google’s own case studies have shown that virtual tours help double the interest in a business’ listing. In their survey, 67% of consumers want more businesses to have virtual tours.
The HomePages® are distinctive community telephone directories that exclusively list the local residents and the local businesses from a particular town. Consumers love the concise, uncluttered format and the convenience of a comprehensive and totally local buyer’s guide. Merchants appreciate having a directory tailored precisely to the community where most of their existing customers and good new prospects live. Each HomePages® Directory includes a popular quick reference section for community numbers such as churches, schools, local elected officials, ordinances, and park district information. HomePages® Directories are delivered by uniformed US Post Office employees to every family, business, box holder, and rural route address in the community.
Everything we do at American Marketing & Publishing has one goal: Make sure our customer wins the call whenever a local consumer has a need, and begins to search.
We are passionate to win for and with our customers, to outthink and then outwork our competitors, to grow personally and professionally, and to deliver great value and great results for our clients.Apply Now →
Jan 30, 2023
It was wonderful to get together for our 2023 Kick-Off Meetings last week. Like everyone working so hard at AMP, I can sometimes get tunnel vision — in the form of “today vision” or “this week vision” — and so it is an incredible process once a year to step away from the always-on immediacy …