Our online presence and image management program addresses two of the most pressing problems facing small business owners today — their online visibility and their online reputation. We build and host thousands of pages of detailed, merchant-specific content on behalf of our clients and we work directly with major destination search sites such as Apple Maps, Google, Foursquare, Yelp and Bing to help our advertisers develop a more positive, professional, and more visible presence online.
In a digital advertising environment that becomes more complex and seemingly more expensive by the week, our OPTIMA™ services presents local businesses with an effective, low cost, hassle-free solution to gaining a better web presence.
The HomePages® are distinctive community telephone directories that exclusively list the local residents and the local businesses from a particular town. Consumers love the concise, uncluttered format and the convenience of a comprehensive and totally local buyer’s guide. Merchants appreciate having a directory tailored precisely to the community where most of their existing customers and good new prospects live.
Each HomePages® Directory features a colorful, custom designed front cover, typically depicting a well loved local landmark. Inside the directory, we include a popular quick reference section for community numbers such as churches, schools, local elected officials, ordinances, and park district information. Every book lists the local residents and contains business yellow pages.
HomePages® Directories are delivered by uniformed US Post Office employees to every family, business, box holder and rural route address in the community. Our directory advertising rates are set low, so that the first good customer will typically pay the cost of advertising for the year.
We believe that the screen of a consumer’s cell phone is the single most valuable advertising real estate in media today. Our CloseByⓇ Text Marketing platform gives our clients the ability to directly communicate their special invitations, steep discounts, or other important information to their own customers instantaneously, and at any time of the merchant’s choosing.
CloseByⓇ Text Marketing is entirely permission based, meaning that only consumers who have opted in to join a merchant’s list will ever get a message. Text marketing gives merchants the power of word-of-mouth advertising on demand. In real time, it permits business owners to build a crowd, fill an empty appointment book, or turn expiring inventory into cold hard cash. CLoseByⓇ Text Marketing affords local businesses access to technology that is highly personal and extremely effective. Our low rate structure comes with unlimited messaging and subscribers, and the assistance of a dedicated and helpful US based Text Specialist.
Your beautiful panoramic tour will be re-displayed to the shopping public by the two most important local commerce sites in the world – Google Search and Google Maps. The tour typically displays alongside your core business listing information at Google, such as your business name, telephone number, address, and hours of operation.
We live in an image-conscious, photo-centric world. The old rule that “a picture is worth a thousand words” rings true in today’s marketing world. With shorter attention spans than ever before, today’s consumer is drawn to attractive imagery. Your Google Street View Trusted virtual tour will give consumers the confidence and trust to choose your business rather than the competition.
Google’s own case studies have shown that virtual tours help double the interest in a business’s listing. In their survey of consumers, 67% of consumers want more businesses to have virtual tours.