SolutionsJan 20, 2021

Florist Advertising Solutions

Be prepared online for any occasion with OPTIMA™.

Floral shops’ sales are typically steady with big booms around major holidays and special occasions. While florists can plan to advertise around Valentine’s Day, Mother’s Day, and other holidays, having a presence year-round to capture sales for occasions such as birthdays, funerals, and just-because gifts is essential. With OPTIMA™, your online presence is fully taken care of so that you can capture the sales generated online and focus on your business.

All OPTIMA™ customers receive our Lead Capture Technology which sends leads in real time from your customers directly to you so you never miss an opportunity for a sale. This technology opens a direct line of communication between you and your clients so that you may receive orders in an organized, timely manner. Little Dollie’s Florist, Decor, and More of Scottsville, KY received this lead last May, “Do you guys deliver? I would like to order a spring bouquet for my wife for Teacher Appreciation Week today and delivered to ACIC. Let me know if you can accommodate. Thanks.” Lead capture technology gives you an opportunity to not only receive new orders online, but answer common questions related to delivery, arrangements available, and more so you can get back to your customers quickly and gain that sale.

Be sure to showcase all you have to offer online.

Many florists provide much more for their customers than floral arrangements. If you sell other merchandise such as gifts, home decor, gardening items, etc. — you need to be advertising this online. When more people are aware of what you offer, they can not only come in and make purchases themselves, but they can advertise this by word of mouth around the community to bring more customers inside. Not only can you advertise your full store offerings with a completed online profile through our OPTIMA™ Program, but you can have a virtual representation of your store online for customers to access by way of a Google Street View Trusted Virtual Tour.

Use CloseBy® Text Marketing to drive business on slow days and keep loyal customers coming in.

Text Marketing can be used in a multitude of ways that all actively benefit your business. You can offer exclusive deals to loyal customers through text, drive business on slow days by marking down overstocked items, send customers a personalized message on their birthday, advertise holiday promotions, and so much more. Customers on your text marketing list are only those who actively want to receive messaging and deals for your business and can even forward the message on to other members of your community to join in — so you know your messages are going to the people most likely to buy in.

Complete your online image with a Google Street View Trusted Virtual Tour.

Fields of Grace Floral Boutique, featured below, had their virtual tour go live in March of 2019 and has since garnered 19,380 views. Google says: “Build trust with a high-quality virtual tour that lets people experience your location before they arrive. These immersive, virtual experiences inspire greater confidence among prospective guests and patrons”. For florists specifically, your Virtual Tour is an opportunity to showcase your work in a more organic environment than a simple online post. We shoot according to your vision, so a few of your more impressive floral arrangements placed in your Virtual Tour can be a great way to show examples of your work to prospective customers. Google Street View Trusted Virtual Tours are a great one-time investment for long-term payoff for your business.

Watch the video below to hear Bobbi Shane at Fields of Grace Floral Boutique of Bluffton, IN describe the opportunities that OPTIMA™, GSV, and CloseBy® Text Marketing have created for her business — and be sure to view her Google Street View Trusted Virtual Tour below the video.


written by:
American Marketing & Publishing