SolutionsMay 03, 2021

Bridal Advertising Solutions

As our everyday lives begin to once again reach a sense of normalcy and more and it becomes safe for more and more events to take place, one thing is for certain: Weddings are back on. Throughout the last year, weddings have been postponed across the nation for the safety of friends and family. Brides, who have likely been taking extra time to plan out and save up for their dream day, are going to be out hunting soon for that perfect dress. AMP has the advertising solutions you need to ensure that your bridal boutique is the one chosen for not only the bride, but her entire wedding party.

Get your Bridal Boutique online with OPTIMA™.

OPTIMA™ Listings Presence and Online Reputation Management is the solution your bridal boutique needs to perfect its online presence. As a business owner, the most impactful thing you can do for your business online is ensure that you’re showing up in the organic listings. Organic listings have a 20 times higher click through rate than paid advertisements. Consumers have trained themselves to ignore paid advertising content in favor of trusted local advertisements that are not denoted with an “ad” designation. This means that you’ve already got a leg up over large companies paying for their ads to show up in search results. However, you need an extra step to set you apart from the local competition in the organic listings — that’s where OPTIMA™ comes in.

OPTIMA™ ensures that your online listing is complete and accurate so that your bridal boutique is appearing in local, organic listings and your click-rate from potential customers is increasing. Completed business profiles drive business! Listings that are completed on Google are 2.7 times more likely to be considered reputable, 70% more likely to attract location visits, and 50% more likely to lead to a purchase. Complete listings get on average 7 times more clicks than empty listings, and when brides are scoping out your business online before making their appointment, having a polished Google listing is what’s going to ensure that you receive the call instead of your competitors.

Not only will OPTIMA™ professionally claim and enhance your online listing, but we also provide useful tools that will help generate positive reviews that will generate new customers for years to come. Our printed, custom-designed recommendation request cards are perfect to give out to satisfied brides who you think will leave a positive review after their experience at your business. Local endorsements are essential to advertising and our recommendation request cards and online review portal make it easier than ever for your customers to share their positive experiences online. We programmatically monitor your reviews coming in from over 20 major review sites and when a review is written about your business, we email it to you right away. OPTIMA™ is the best way to fully revitalize your online presence and set your best foot forward as wedding season comes back in full swing.

Google Street View Trusted Virtual Tours are essential to effectively advertise your bridal boutique online.

Shopping for a wedding dress is unlike any other shopping experience. Many brides heavily research their options online before even stepping foot into a bridal boutique. This means that as a business owner, if your boutique is not up to par online, you could be missing out on many business opportunities. Brides won’t only be looking at ratings — they’re going to want to see what your business looks like! Trying on wedding dresses can be a day-long endeavor and brides will typically bring guests along with them to get their opinion. If you have an attractive interior with nice dressing rooms, comfortable seating, and a great atmosphere — brides are going to choose your business! People gravitate to where they most feel comfortable and trying on wedding dresses can be a nerve-wracking activity. If you can take a bit of the mystery and anxiety out of the process with something as simple as a Virtual Tour, brides will be more likely to choose your business over your competitors.

Hear from Kayla Eaton at Lavender Park Bridal in Clarksville, TN on why her Google Street View Trusted Virtual Tour is essential for her bridal business and view her newly updated tour below.


Lavender Park Bridal in Clarksville, TN.

Wedding Belles in Clarksville, TN.

Schaffer’s Bridal in West Des Moines, IA.

Want to see more Virtual Tours in the Bridal industry? Visit


written by:
American Marketing & Publishing