SolutionsMay 10, 2021

Gift Shop Advertising Solutions

Gift Shops often carry products and services that are unique and specific to that particular shop’s brand.

Gift shops are typically filled with fun decor, gifts, jewelry — the possibilities are endless! With a large variety of products, there’s usually something for everyone at a gift shop. Because each gift shop has its own unique brand, it’s important that as a small business owner,  you’re differentiating your products from your competitors online. AMP has the business advertising solutions to help you achieve that goal!

Advertise your wide variety of products online with OPTIMA™.

Gift shops often carry exclusive brands and customers may be on the hunt for these brands without even knowing your shop is right down the road. Effectively advertising the brands and products you carry is essential to marketing your gift shop. With the OPTIMA ™ Online Listings & Reputation Management Program, we claim and fully enhance your Google listing to ensure that all of your business’ information is showing up correctly. This includes photos, business hours, phone, website, and much more. Completed listings boost your ranking on Google so that customers are more likely to find your business when they’re doing a general search for gift shops in your area.

If you offer additional services such as free gift wrapping, floral arrangements or handmade cards, you’ll want to make sure customers know! Our templated testimonial sites, included with OPTIMA™, have a link dedicated to listing the products and services you offer at your shop. It’s never been easier to get the word out about your business and what you have to offer your community.

In addition to a completed listing and testimonial website, included with OPTIMA™ are custom-designed recommendation request cards. These little cards are perfect for dropping in the gift bags of satisfied customers to encourage them to leave a positive review for your business online. It’s a simple and effective way to connect with customers and earn community endorsements in the process.

“Something I have loved most about my OPTIMA™ program is that at the end of the day, I can go to my computer and open up the reviews we have gotten and respond right there. The response portal is the best thing ever and makes my life easier! I appreciate having an account manager who makes updated to my businesses online and manages our websites.” — Andrea Fulham, Parcell’s Marketplace & Gift Shop of Benton, KY

GSV is an affordable solution for online image marketing.

Very few gift shops are alike. Because each gift shop is unique, one of the simplest and most affordable ways to differentiate yourself from your competitors is to utilize a Google Street View Trusted Virtual Tour. Google Street View Trusted Virtual Tours are panoramic images of your store that are housed right in your Google listing so customers can feel like they’re stepping into your gift shop from the comfort of their couch. This is an incredibly effective way to draw customers in by giving a sneak peek of the typical brands and services you have in-store.

Watch the video below to hear Sam at Small Town Charm in Nolensville, TN describe how Google Street View Trusted Virtual Tour has improved her business and view Small Town Charm’s Virtual Tour below.


CloseBy® Text Marketing is the advertising tool you need to move ever changing inventory.

As a gift shop owner, you know that your inventory is constantly changing with the seasons. The gifts you put out for Christmas are going to be vastly different than the ones you’re putting out for the 4th of July. The best way to move that expired inventory isn’t to wait to put it out again next year, it’s to send a text message directly to your customers phones! When a holiday has come and gone, you can send out a text to your most loyal customers to give them the first opportunity to jump on the deals. Most smart phone users check their phones 150 times every day and text messages are typically read within 3 minutes! CloseBy® Text puts your messages right where your customers are already looking. CloseBy® Text Marketing is beneficial not only for pushing older inventory, but for informing your customers about in-store events, flash sales, and much more!

Here are a few examples of text messages that CloseBy® Text Marketing client Country Chics in St. Joseph, IL has sent out to customers in the last few months using CloseBy® Text:

  • 5/1: Happy May Day! Celebrate the day with 25% OFF all Florals! Show text to redeem! Valid 5/1
  • 3/17: Celebrate Spring this Friday & Saturday at Country Chics!! Storewide Sale! Door Prizes! Homemade goodies and of course all new Spring Home Decor!
  • 12/19: Super Saturday Sale!! Your last Saturday to shop before Christmas! 30% off all holiday! Shop 10-5 today and save! Shop Local!!
  • 10/30: Stop by the store for our FALL SALE and receive 25% off all fall merchandise through 10/31!
  • 10/01: Oh my gourd… it’s October! Starting tomorrow, celebrate with 20% OFF any full price item of your choice! Show text! Valid thru 10/3!
written by:
American Marketing & Publishing