Who We HelpMay 10, 2023

Villas Country Store Drives Sales with CloseBy® Text Marketing

Villas Country Store, an Amish grocery store located in Rock Flat, IL, has been utilizing CloseBy® Text Marketing since February of 2017. Owner, Jeremy Wenegerd, first signed up for the program because he wanted a simple and easy way to promote his business, while also staying connected with his customers! Jeremy and his team are able to send out messages to their curated list of loyal patrons that highlight new inventory and promote weekly and monthly specials. Over the years, they have built their list to 473 subscribers by talking to every customer that walked through the door and inviting them to join their exclusive text club!

One of the best parts of the CloseBy® Text Marketing program is how easy it is to drive business for new inventory! For Mother’s Day, Villas Country Store wanted to highlight the hanging flower baskets that they had in stock. The year prior they offered these same flower baskets and sold 25 in total for the month of May. With the goal to inform more customers of this offering, they sent out a text that read, “Mother’s Day is coming up & we have BEAUTIFUL hanging Flower Baskets!! They’re BLOOMING in an array of BEAUTIFUL colors! Stop in today!” With this one text message, they were able to sell 20 flower baskets that day. With two baskets selling for the price of $50, they turned one text message into a $500 sales day!

When talking with Jeremy about the success he has had with CloseBy® Text Marketing, he shared, “We have been using CloseBy® Text Marketing since 2017 and I honestly feel it is the EASIEST and QUICKEST way to communicate with our customers! My customers love getting our text messages, I personally like when a customer walks into the store and tells me they got my text and they wanted to hurry in to take advantage of our deli specials! I can honestly say that I could not be happier with our text marketing program with CloseBy®!”     

CloseBy® is a great tool for getting buying costumers through your door! Not only did Villas Country Store’s customers come in to grab a hanging flower basket, but they also purchased other items while they were in store. Sending messages that offer specials or let your customers know about new items in stock, keeps your business at the top of their mind. If Villas Country Store were to send out one message per month, with this kind of traffic, that would bring in $6,000 per year for their business. CloseBy® Text Marketing pays for itself, and is the perfect solution for any small business looking to expand their reach, instantly connect with customers, and drive sales all year long!

Read some of the recent messages Villas Country Store has sent to their loyal text list subscribers!

  • Hello from Villas! Our Delis Specials thru this Saturday are Honey Turkey $6.969/lb & Bacon Cheese $5.99/lb! Stop in & see us soon!
  • GREAT NEW FREEZER ITEMS at GREAT PRICES! French Fry Dippers $0.99/lb, Beef Patties $3.29/lb, & 12-count Jimmy Dean Sausage Links $1.79!!
  • Save the Date! We’re having our Spring 26th Anniversary Sale on May 11th, 12th & 13th! We’ll have lots of deals! More details coming soon!
  • Hey Friends! We have lots of new items in store – some of our staff favorites are Candies: Cinnabutter Puffs, Chocolate Sea Salt Caramel
written by:
American Marketing & Publishing