SolutionsMar 18, 2024

Spring Advertising Solutions

With warmer weather and longer days, spring brings a vibrant new energy to our communities that encourages our local businesses to bloom! For family-owned businesses, it’s great timing to take a second look at your online listings and make some updates that will invite customers in. Whether it is through attractive new imagery, a refresh of your online business listings, or by driving huge sales days with text marketing, AMP has the advertising solutions to help.

Tidy Up Your Online Presence with OPTIMA

For many consumers, spring jump starts their cleaning and organizing tasks as they work to get their households in order before the busy summer season arrives. For local businesses, this means opportunity! Consignment stores ranking well in search results can expect a visit from customers doing closet clean outs. Local pool maintenance, HVAC repair, landscaping, gutter cleaning, and window washing businesses can expect a call from homeowners preparing for warmer weather and hosting summer barbecues. Many consumers will turn their spring cleaning over to the professionals, giving cleaning businesses the opportunity to grow by advertising to new movers and offering promotional deals throughout the spring and summer months. Even our cars need attention after accumulating salt buildup from winter roads.

When overwhelmed with their to-do lists, consumers turn to major search engines like Google, Bing, Apple Maps, and Yelp to find local businesses that will make it all easier. OPTIMA™ helps these businesses win the call by fully enhancing their online listings presence, managing their online reputation, and providing 24/7 lead capture technology to open another line of communication with potential customers.

Tsunami Window Cleaning in Manhattan, IL has been a Premium OPTIMA™ customer since March 2021. They not only clean windows, but also light fixtures, solar panels, ceiling fans, screens, gutters, and more. Potential customers can easily find the many services they offer listed on their OPTIMA™ Testimonial Page Website, which has been viewed over 4,000 times since starting with the OPTIMA™ program. From their website alone, they’ve generated nearly 400 calls and 90 hot leads. For Tsunami Window Cleaning and businesses like theirs, these phone calls and hot leads quickly transform into sales!

Tsunami Window Cleaning’s recent HOT Leads:
  • 10:09 AM — “Hello! We are hoping to get our windows cleaned again by you at the end of the month. Do you have availability? We are in Manhattan.”
  • 7:45 AM — “Hello. I am looking for a price quote for window cleaning in Hanover Estates. My house is two floors and about 3400 square feet. Do  you need to know the number of windows? Thanks.”
  • 12:34 PM — “Hi! Looking for indoor/outdoor windows/screen cleaning. Hoping to receive a quote and get it scheduled for as soon as possible 🙂 Please reach out.”
  • 9:10 AM — “I had friends that used your service for window cleaning, we live in a ranch town home. There are about 12 windows, do you guys also clean skylights? Thanks.”
  • 9:15 AM — “Do you wash windows on 7 story office buildings? We are downtown Kankakee, IL.”

With help from OPTIMA™ Reputation Management tools, Tsunami Window Cleaning has fostered a great online reputation with a 5.0 star rating from 51 reviews on Google. Tsunami Window Cleaning is the only business listing that appears when searching for window cleaning in Manhattan, IL! They also rank #1 in Google’s organic search results when searching for related categories in Manhattan, such as gutter cleaning, external cleaning, and residential cleaning.

OPTIMA™ boosts local business’ online engagement by creating attractive and visible business listings, cultivating a positive online reputation, and establishing a professional web presence, ultimately helping them to capture the attention of potential customers.

Introduce your Business with AMP Video this Spring

Beyond spring cleaning, many businesses see a surge in business in reaction to unpredictable spring weather. Roofing and siding, tree removal, insurance, self storage, and temporary lodging can see a surge in activity here among other types of businesses. When customers begin to search, they will make quick decisions and follow their instincts by choosing the most reputable business they can find.

Coupled with the OPTIMA™ program, AMP Video™ allows you to show up credibly and establish trust with potential customers by telling your story and making your business the obvious choice. While consumers are searching online and sizing you up against local competitors, having a short, engaging video appear prominently in search results or on your business’ website can be a game-changer in establishing credibility early on.

Right Way Tree & Outdoor Services in Peoria, IL has been an OPTIMA™ client since 2022. Owner Robert Egan and his team specialize in tree removal, storm damage clean up, and emergency tree services. They utilize our +Video add-on that is included with their Platinum OPTIMA™ program to beautifully showcase their Business Intro™ video in their website masthead, immediately drawing the eye of site visitors. We’ve also posted their video content to their Google listing and to the official AMP YouTube Chanel to catch consumers wherever they’re looking. Across all of these channels, their video has been viewed over 6,200 times! With Video, Right Way Tree & Outdoor Services has the ability to extend a virtual hand to potential customers while displaying what makes them a great business to work with. Check out their video to see why!

Google Street View Trusted Helps Grow Your Business with New Imagery

April showers bring May flowers! Spring is the perfect time of year for customers to exercise their green thumb and get into gardening. They’ll be heading to local nurseries, hardware stores, and garden supply stores to get all the necessary tools and plants they need. Bazaarvoice found that lawn and garden businesses see 20% more traffic in the spring than the summer and 67% more traffic than in the fall. Over spring break, these businesses see 61% more traffic as families take the time to prepare for the upcoming spring and summer months.

Nurseries, hardware stores, and garden supply stores can give online visitors a preview of what they offer through a unique and engaging Google Street View Trusted virtual tour. Potential customers can wander the aisles of plants, locate gardening tools and other supplies, or find garden decorations from their mobile devices or computer. The interactive virtual tour not only highlights the interior but also the exterior, aiding customers in navigating parking and locating entrances effortlessly. Google Street View Trusted not only boosts the visibility of your business’ listing, but also includes stunning still imagery that can be shared across your website and social media platforms to promote your business.

Prairie Side Ace Hardware – 13,724 since July 2023

Willow Tree and Gardens – 51,718 views since May 2022

Jungle of Niles – 65,201 views since November 2022

Gensler Gardens – 145,196 views since October 2019

Watch Your Business Blossom with CloseBy® Text Marketing

As the temperatures start to rise, the amount of events, holidays, and special occasions increase too. Small businesses including florists, hair stylists, and event planners are hard at work planning for events such as St. Patrick’s Day, Easter, Mother’s Day, prom, graduation, and spring weddings. But we all know that the spring season has its rainy days that can negatively impact foot traffic for local businesses. It’s crucial for business owners to adapt their marketing strategies to accommodate fluctuating foot traffic and ensure ongoing success throughout the spring season.

CloseBy® Text Marketing helps drive business on slow days and to celebrate holidays and events. Text marketing empowers business owners to deliver personalized invitations and exclusive offers directly to their best customers’ fingertips. No more digging through endless emails or missing out on time-sensitive deals. With CloseBy®, businesses can engage with their customers in a timely and impactful manner, fostering stronger connections, increasing foot traffic, and driving sales.

Check out these messages our clients are sending this spring:
  • March Special! All of March enjoy GORGEOUS Bells of Ireland $1 per stem! Perfect for the holiday!Flowers of Jacksonville
  • Last minute openings today, 3/9 for hair services with Theresa and nail services with Ashley. Please call 815-838-5737 to book.Corner Salon
  • Spring break ready in 3, 2, 1… Pack smart with our selection of travel essential! Stop by and grab everything you need your getaway. – Salon Bliss
  • Prom season is here and it is never too early to order! Get your orders in now to ensure you get the colors you need! 256-593-7673Boaz Florist


written by:
American Marketing & Publishing