The holiday season is a time of excitement and bustling business, making it the perfect opportunity to showcase your business and connect with customers. American Marketing and Publishing, LLC offers several marketing solutions that can help you maximize visibility, engage your audience, and drive more sales this busy time of year.
Online Presence Management for Seasonal Service Businesses
For service businesses like landscaping companies that shift to snow removal during winter, managing your online presence is crucial to ensure customers can easily find and trust your services. OPTIMA™ maintains accurate, complete visibility across search engines, so your business reliably appears when customers need you most. During the holidays, business hours or service availability often change, and it’s essential to keep customers informed to avoid any confusion or missed opportunities.
S&R Lawncare and Snow Removal ensures their online presence is always current with OPTIMA™. By keeping business hours, seasonal availability, and service areas up-to-date on platforms like Google and Yelp, S&R Lawncare and Snow Removal makes it easy for customers to find reliable information. Highlighting seasonal services – like summer lawn care or winter snow removal – along with sharing engaging content and responding to reviews, builds their reputation and encourages client interaction. Additionally, optimizing for local keywords like “Snow Removal near Muscatine, IA” helps S&R Lawncare & Snow Removal appears in local searches, attracting clients right when they need services.
Showcase Your Holiday Spirit with AMP Video™
AMP Video™ is a fantastic way to give potential customers a behind-the-scenes look at your business, values, and unique holiday offerings. Video content is an engaging, impactful tool that draws in more customers, especially during the holiday season. AMP Video™ allows you to showcase your core products and services alongside seasonal offerings, such as holiday décor, seasonal products, and winter services. Posting these videos on your website, social media, and business listings keeps your audience informed and excited about your offerings. Reposting them during the holiday season helps reinforce your presence, reminding customers of your unique seasonal products and services.
For example, Pleasant View Nursery and Florist uses AMP Video™ to highlight their holiday like Christmas trees, seasonal floral arrangements, and festive gift products. Their video take viewers behind the scenes, showing how they carefully select fresh evergreens and create beautiful holiday arrangements. Sharing their Who We Are™ video on their website builds excitement for their seasonal items. As the holidays approach, AMP Video™ is great way for Pleasant View to showcase their inventory and encourage both loyal clients and new customers to shop for holiday needs.
Check out their Who We Are™ video below!
Invite Customers in Year-Round with an Interior Tour
For seasonal businesses, a Get Seen Virtually™ Interior Tour can be a game-changer, allowing customers to experience your unique setting even when they can’t visit in person. An interior tour brings the spirit of your business to life, inviting potential visitors to explore before making plans. Viewing your festive displays and setting in the interior tour can encourage early bookings for peak seasons as people are more likely to plan a visit after experiencing your business online. An interior tour also enhances visibility in search results, helping your business stand out from competitors and fostering connections with potential customers.
Snowman’s Reindeer Farm in Canton, Illinois, has experienced these benefits firsthand. Since publishing their virtual tour in December 2021, the tour has accumulated an impressive view count of 25,240. This engagement reflects how the tour has captivates interest year-round, allowing potential visitors to explore the farm’s magical, festive displays and charming reindeer even during the off-season. The tour brings holiday cheer to life online and encourages early bookings, enabling Snowman’s Reindeer Farm to stay top-of-mind, boost visibility, and foster connection with their audience all year long.
Experience the holiday magic of Snowman’s Reindeer Farm’s interior tour below!
Reach Customers Instantly Through Holiday Promotions with CloseBy® Text Marketing
Text messaging is one of the most effective ways to reach customers directly. During the busy holiday season, a quick text message can be a valuable reminder of special offers or events. It’s the perfect time to send exclusive holiday offers to loyal customers, giving them an incentive to stop by or shop online. If you’re hosting holiday events, such as sales, pop-ups, or in-store celebrations, a reminder text keeps your business top of mind. CloseBy® Text Marketing lets you stay connected with your audience, providing instant information to drive traffic, engagement, and sales.
Here are some example of holiday messages from our clients:
- “Sunday, Dec. 24th Christmas Eve Service at 10 am. Monday, Dec. 25th Christmas Day Service 4 pm. Both are Family Style” – Harvestime Church
- “Who wants to look GOOD for SANTA! We have a last minute COLOR & CUT/CUT & STYLE TODAY call now to grab them. Also nails and massage openings!” – Christian Roberts Salon & Spa
- “The holiday season is near! Be sure to get all your boarding set up in advance, we will fill up quick: http://a-m-p.us/ctkkhz-3e” – Cottonwood Pet Resort
- “Magical Christmas in the Barn this weekend! Fri-Sun. Click on the link for details. http://a-m-p.us/faffrt-67” – Urban Farm Girl
