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Career SuccessJan 28, 2025

2024 Digital Verification Team Employee of the Year

Congratulations to our 2024 Digital Verification Team Employee of the Year, Lori VanBeek!

Lori VanBeek is a trailblazer who has set an extraordinary standard of excellence in her role as AMP’s first Google Verification Specialist! Since joining in July 2023, Lori has demonstrated unmatched dedication, focus, and innovation, playing a pivotal role in one of Verification’s most significant achievements this year.

3 Major Accomplishments from this year:

  • Achieved a Milestone Verification Rate: Lori spearheaded efforts to improve AMP’s Google Verification Completion rate from an 80% average to impressive 95% by November 2024, marking a monumental achievement for the Verification team.
  • Established Best Practices for a New Role: As the first Google Verification Specialist, Lori developed processes, systems, and workflows that have become the foundation for continued success in verification accuracy and efficiency.
  • Inspired Team Collaboration and Innovation: Through her enthusiasm, adaptability, and positive influence, Lori has not only met expectations but inspired those around her to strive for excellence in their own roles.

Lori’s dedication, attention to detail, and ability to balance big-picture goals with day-to-day precision have positioned AMP as a leader in Google verification standards. Her impact reaches far beyond numbers — she has set a lasting example of hard work, innovation, and excellence.

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American Marketing & Publishing