Window shopping has gone digital, and more and more consumers are turning to the internet to browse products and services before ever stepping foot in a store. In fact, shoppers start their search on Google more than a billion times a day, and in nearly two-thirds of purchases, they say they’ve used Google to help make their decision.
The reality is, if your business isn’t showing up in organic, rich, and AI-powered search results, you’re missing out on chances to connect with your customers. So, how can you improve your odds? One way is by adding structured data to your website, like your business information, products, services, prices, delivery fees, and much more. A simple but powerful way to add structured data is with FAQs!
By creating clear, well-structured FAQs, you provide search engines with the exact answers to questions your customers are searching for.
Why FAQs Are Essential
An FAQ, or Frequently Asked Question, is a curated list of common questions and answers about your business, products, or services. FAQs provide quick, basic information in one convenient place. However, the benefits of a well-crafted FAQ go beyond minor convenience. Having FAQs on your website helps improve your business’ visibility in local searches by:
1. Targeting Location-Based Keywords
FAQs allow you to naturally include geo-specific phrases in your website data. By adding questions like “Do you deliver furniture in Logan Square?” or “Where is your showroom located in Uptown?” you can help search engines connect your business to local searches like “Furniture store near me” and “Best mattress shop in Chicago.”
2. Helping Google Understand Your Business
When you provide answers to questions about your services, hours, location, and delivery areas, Google builds a clearer picture of what you offer, where you operate, and who you serve. This can improve your chances of appearing in local packs, Google maps, and location-based search results!
3. Optimizing for Voice Search
Many local searches happen through voice, especially on mobile. Think about it: have you ever asked Siri or Alexa for the nearest coffee shop or restaurant? Your customers do the same, asking things like, “Where can I buy a sofa near me?” or “Is there a furniture store open on Sundays in downtown?” Writing FAQs in a natural, conversational tone helps your website show up for these voice searches.
4. Increasing Engagement and Time on Site
FAQs improve user experience by answering common questions quickly, encouraging visitors to stick around on your site for longer to explore more. This behavior signals to search engines, like Google, that your site is valuable, helpful, and relevant, which can have a positive impact on your ranking position in search results.
5. Reinforcing NAP Consistency
FAQs often repeat your Name, Address, and Phone number, known as NAP data. This helps search engines verify your business information across the web, and this consistency is crucial for showing up in local search results.
Adding FAQs to Your Website
With OPTIMA™, we help businesses create well-written, rich FAQs that boost search visibility and provide meaningful answers to their customers. Our templated websites allow FAQs to be easily displayed for your audience, and because they are structured for search engines, they increase your chances of appearing in Google’s rich results like People Also Ask, Featured Snippet sections, and generative AI Overviews.
Take a look at our client Fierce Nutrition located in Windsor Heights, IA. They started with OPTIMA™ in August 2022 and use our Premium templated website to host a wide variety of information, such as their menu, services, photos, and helpful FAQs around allergens and ingredients in their products. When searching online for “does Fierce Nutrition have vegan options?” information is pulled directly from the FAQ section on their website into the AI Overview.
Get Started Today.
Ready to take your website to the next level? Get started with OPTIMA™ today and see how our templated websites and structured FAQs can help your business show up where it matters most.
