The theme of our Annual Meeting was a perfect description of where we are as a business – Rooted in Value and Growing Together. It was an honor to talk through the hundreds of millions of documented leads that we delivered to our small business customers last year, and I felt many moments of pride as we recognized the individual achievements that go into a year of growth, innovation, and accomplishment. It feels good to be firing on all cylinders.

We finished 2025 with record setting digital revenue driven both by the largest year of new OPTIMA™ sales in our history, and by four quarters in a row of rising client renewal rates. We also established new field sales markets in multiple states to further accelerate our growth in 2026 and 2027 and built out our program features in the direction of choice, flexibility and focus for our customers. Any of those accomplishments would have made it a good year. Together, what we achieved as a team in 2025 made it a great year.

In 2026, we’re already executing a step ahead of the pace we set last year. We’re moving through a tight list of development initiatives to reduce extra steps in the sales and onboarding process, add new program functionality, and deliver more value to our customers. Our work is going to become even more foundational to every small business in America this year, as the online ecosystem continues to evolve in the direction of AI-enabled search visibility. We’re pros at creating and managing the structured, consistent business information across the local search platforms that AIs rely on, and we’re experts at building well-optimized profiles at key local search sites and developing high quality, factual website content. Moreover, we’re unique in our industry because we recognize that this work is never done and can’t be provided on a set-it-and-forget-it basis if the goal is consistent great outcomes. We’ve become one of the largest full service local digital agencies in the nation because we understand small business owners. Our entire company is built on providing the continual, high touch, great service that makes effective local marketing easy.

Nothing is more important to our small business clients than the number of customer calls they receive or the number of direction requests that are connected with a click to their business. It feels great to be rooted in value, and growing together, with each other and with our customers.

— Abe