When a potential customer visits your website, you have a small window of opportunity to capture their attention. Whether they’re looking for pricing, exploring your services, or planning a special order, their visit means they are looking to see how your business can meet their needs.

But what happens when they have a question and no one is available to answer it?

If visitors can’t quickly find the information they need or an easy way to connect with you, you could miss an opportunity to earn their business.

With OPTIMA™, you don’t have to miss out on those crucial moments of connection. Front Desk™ Chat, our AI-powered chat bot available on all OPTIMA™ website templates, allows visitors to get answers to their buying questions 24/7, even after close of business.

Keep reading to see how OPTIMA™ clients using Front Desk™ Chat are seeing these conversations create opportunities to connect with customers and drive business!

F and R Auto Detailing

F and R Auto Detailing, based in Belleville, Illinois, provides auto detailing, ceramic coating, paint correction, and more to consumers throughout their local community.

Recently, a potential customer reached out through the chat bot to ask about pricing on detailing a 2023 Chevrolet Trailblazer. While pricing wasn’t listed on the website, the chat bot quickly responded that they offered free estimates and asked if the potential client would like someone from the team to follow up with pricing details. The client said yes and provided their preferred contact information. After confirming the details, the chat bot let them know that a team member would be in touch.

What started as a simple question, likely asked in the middle of comparing options and deciding which business to trust, turned into a promising lead that could have been easily missed without the chat bot.

For service businesses like F and R Auto Detailing, it’s not always possible to answer every call or message while working on a job or out in the field. Front Desk™ Chat acts as a digital receptionist, responding to questions, capturing leads, and helping businesses connect with their customers while they can focus on the work at hand!

Sandy Kakes 

Sandy Kakes, a bakery located in Wisconsin Dells, Wisconsin, has been an OPTIMA™ client since July 2022. For businesses like Sandy Kakes, who handle custom orders, the Front Desk™ Chat feature makes it easier for customers to learn more about products and services, while also allowing the business to collect the necessary information they need to fulfill unique orders.

When a potential customer visited their website and typed “Order” into Front Desk™ Chat, the chat bot asked follow-up questions about the type of dessert, the date needed, and other special requests. The customer then requested a quarter-sheet chocolate cake with vanilla buttercream frosting for pickup on a specific morning.

Front Desk™ Chat repeated the order details and asked for contact information so that the bakery could confirm the order.

In just a few messages, a vague opening question became a detailed order, giving the bakery all the information they needed to fulfill the order.

Ollinger Garage Doors, Inc. 

Ollinger Garage Doors, a garage door supplier in Newhall, Iowa, has been utilizing the OPTIMA™ program for over a decade to connect with their customers. They’ve seen a lot of positive impact through their OPTIMA™ website, including recent leads through Front Desk™ Chat.

Ollinger’s Administrator shared, “The OPTIMA™ program’s new enhancement has helped us bring in more business directly through our website. We now have more traction with leads through our contact tab as well as our Front Desk™ chat feature. Customers are reaching our directly through the site for info and it is super easy for us to get back to them and schedule services.”

One example of this was a customer who used the chat bot to ask about replacing panels on both a double and single garage door with window sections. A large project that was won over their competitors thanks to the convenience of Front Desk™ Chat!

Ready to turn more website visitors into customers?

If you already have an OPTIMA™ website, reach out to your Account Manager to enable Front Desk™ Chat at no additional cost!

If you’re looking for a website that helps you connect with customers and capture new leads, explore OPTIMA™ to see how we can support your business growth.