Adding photos to your Google listing is a powerful way to showcase your business and build your brand. Frequent content updates keep customers engaged and are favored by Google’s indexing, which is why we always encourage adding fresh, high-quality images often.
To make it easy, we’ve analyzed Google’s expert tips and created this short guide with the most important things to keep in mind when selecting or taking photos.
Keep It Authentic
Choose images that feel real and natural—like they were captured in the moment! Avoid overly staged or heavily edited photos, and make sure that lighting and colors stay true to life.
Check out these awesome action shots from our client, Don Thomas Construction & Septic Service of Athens, AL! These behind-the-scenes glimpses of their recent projects highlight their incredible skills and hardworking team—building credibility and capturing customer attention right on their listing. Great job, Don!
Perfect Your Lighting
Photos should be well lit—clear and bright without being too harsh or too dark. In low light or nighttime settings, make sure details are still visible. In bright environments, be careful not to overexpose the image, as too much light can wash out key features.
Our client, Ferns and Finds, a charming gift shop in St. Louis, MO, uses their Get Seen Virtually™ Interior Tour still images to showcase both the interior and exterior of their store. Whether it’s the cozy glow of their interior lighting or the natural brightness of the outdoors, their photos are balanced and inviting, really making their listing shine!
Include People for a Personal Touch
Featuring staff or customers in your listing makes your business feel more inviting and relatable.
Check out these awesome photos from our client, Haynes on Main—a lively bar & grill in Mackinaw, IL. With these warm, smiling faces, who wouldn’t want to stop in for a bite or a fun night out? These personable images set the perfect tone for their establishment, right on their listing!
Stay Sharp
Make sure your images are in focus! Blurry or pixelated photos can make your business look unprofessional, whereas clear, distinguishable images make all the difference.
Alyssa King, owner of The Facial Bee in Gulfport, MS, knows the power of sharp imagery. Her Get Seen Virtually™ Interior Tour still images showcase her business and products with crisp detail, helping customers see what she offers as they plan their visit!
