With increasing competition for customers your business must be found wherever customers are looking for you. The powerful combination of OPTIMA™ and the local HomePages® Directory will ensure your name, number and compelling message is seen by customers online and off. You know that many good local customers reach for a phone book when they are ready to buy from a trusted local business–and they always reach for the most convenient book, the local HomePages®. Of course with so many customers on the go, it is critical that your listing be easily found in online searches and not just on your website. The metered call results for Jerry’s Lawn, Landscape and Tree Care, an OPTIMA™ and HomePages® client prove that purchasing these two products together creates an exponential increase in call volume.