Summer is officially here, and there are many ways to enjoy these warmer months from family vacations and weekend adventures to outdoor events and local activities. For many businesses summer also brings some of the busiest months of year as customers search for trusted businesses, new experiences, and seasonal services.

With more customers relying on online searches to make decisions, summer is the perfect time for businesses to make sure they are standing out where potential customers are searching most. AMP’s digital marketing solutions can help businesses stay visible, connect with customers, and make the most of the season ahead.

Stand Out in the Summer Search with OPTIMA™

Summer is a busy season for many businesses as customers search for travel plans, local experiences, and trusted businesses nearby. But as more customers search online, businesses need to make sure they are standing out from the competition.

OPTIMA™ helps businesses strengthen their online presence by improving visibility, building trust, and creating a website experience that turns searches into action. Now is the perfect time to refresh listings, update business information, and generate new customer feedback while summer searches are at their highest.

Red Carpet Travel in Morris, Illinois became an OPTIMA™ customer in April 2023 when they invested in a Premium OPTIMA™ program to increase visibility in business category searches. Since then, their enhanced listing and their OPTIMA™ website have helped more travelers discover their services online, generating more than 3,700 website views, 700 phone calls, and 76 leads captured. This increased visibility has helped them stand out in search results, and they are now the only business listing appearing in local category searches.

Be the Obvious Choice This Summer with AMP Video™

Summer brings plenty of opportunities for customers to discover new businesses, but it also means more competition for attention. When customers are comparing options online, a video can help a business stand out by quickly showing who they are, what they offer, and what makes them different.

Edwin’s Tree & Garden LLC in Manassas, Virigina has been using AMP Video™ since March 2026 to highlight their landscaping services and give potential customers a closer look at their work. Through their two Business Intro™ videos, customers can see the quality of their services and learn more about the team behind the business.

Adding video to an online presence helps businesses create stronger connections and give customers another reason to choose them when they are ready to take action. According to Wyzowl’s Video Marketing Statistics 2026 report, “85% of people say they’ve been convinced to buy a product or service after watching a video.”

Check out their videos below!

Make a Splash with Get Seen Virtually™ Interior Tours

When summer arrives, people are ready to get out and explore. Whether they’re planning a family outing, looking for a weekend activity, or searching for a new place to visit, customers often want to know what to expect before they arrive.

Get Seen Virtually™ Interior Tours gives customers the opportunity to explore a business from anywhere, helping them feel more confident before they walk through the door. Waterparks and entertainment venues can use virtual tours to showcase attractions, layouts, and important amenities, making it easier for families to plan their visit.

Several businesses are already seeing the impacts of their tours:

SomerSplash Waterpark – 20,732 views since June 2025

Region Rage – 8,225 views since June 2025

Harpers Ferry Waterpark – 17,488 views since August 2025

On Par Entertainment – 17,934 views since December 2025

Stay Connected with CloseBy® Text Marketing

Summer schedules fill up quickly with vacations, events, and seasonal plans, making it important for businesses to stay connected with their customers. CloseBy® Text Marketing gives businesses a direct line to their customers for sharing promotions, updates, and reminders that encourage repeat visits.

Jiffy Treet in Bloomington, Indiana has been using CloseBy® since July 2022 to connect directly with 1,003 of their most loyal customers right on their phones. With customers already looking for ways to enjoy summer, a well-timed text can help turn a simple craving or idea into a visit.

Check out a few of Jiffy Treet’s most recent text messages:

• Fudge lovers, this one’s for you! Celebrate National Fudge Day with a hot fudge sundae, banana wheel, or fudge shake – made just how you like it!
• Happy National Donut Day! To celebrate, Jiffy Treet has a limited quantity of Donut Sundaes available TODAY ONLY! Hurry in before they’re gone!
• VIP ALERT! Something sweet just landed – Cotton Candy homemade ice cream is here! Early access for our text family!
• Celebrate National Ice Cream Day with us! Swing by for a sweet treat and cool off in the yummiest way!

Make the Most of the Summer Season

Summer is a busy and exciting time for businesses, but keeping up with customer demand doesn’t have to mean doing it all alone. AMP’s digital marketing solutions are designed to help businesses strengthen their online presence, connect with customers, and make the most of every summer opportunity.

We’re looking forward to soaking up the sunshine, enjoying all the summer activities in our communities, and supporting the local businesses that make this season so memorable!