As a salon owner you know that the health and beauty business has changed dramatically in the last two decades.
One aspect that has not changed is that you are in the reputation business—it used to be word of mouth advertising facilitated by newspaper ads, business cards, or brochures, but now your reputation has moved to social media, online reviews and online imagery. Consumers are leery of trusting their personal appearance to an unknown stylist or to a provider with a less than positive online reputation. As consciousness about health and beauty continues to rise, so does the competition for customers.
We work with multiple types of beauty providers – small independent salons, boutique spas, and large, high end salons but also well-loved home-based stylists, barbershops, stylist and technicians who rent chairs.
Our objective is to showcase your services, products and providers online, in print, with text loyalty programs, or through unique Google Street View Trusted virtual tours or videos. Whether you are only available by appointment or large enough to accommodate walk ins, we know that you want to advertise many services and emphasize your most profitable offerings. Think about what you provide: hair-cutting, colouring and styling, waxing and other forms of hair removal, nail treatments, facials and skin care treatments, tanning, aromatherapy, massages, or beauty products. Consider your target customer. Are you targeting families, seniors, bridal parties, prom or homecoming events or even just men only for your barbershop? Years ago you may have marketed mainly to female consumers, and perhaps you still do. We know that today there is no gender gap when it comes to health and beauty consciousness. Savvy salon owners continue to grow their customer base by marketing to both male and female consumers.
The OPTIMA™ Program not only creates greater visibility for your business on numerous search sites, but we immediately begin working with you to manage your online reputation and reviews.
Our program provides practical, effective tools help you to tell the true story of your business in the highly influential online review environment, by consistently fostering honest and positive reviews from your best clients. We also help you promote this positive word of mouth on a Testimonial Page which aggregates and amplifies your 4 and 5 star reviews.
In the beauty business, professional marketing requires attractive imagery. At AMP, we employ a large team of professional, Google-Certified Photographers whose photography work in your salon or spa beautifully conveys the comfort, prestige, ambiance, and décor that you have worked so hard to create. Whether it is the still imagery that we shoot, a 360 degree virtual salon tour, or a video that we produce, beautiful photography invites customers right into your space, enhancing consumer trust, engaging online shoppers, and solidifying your reputation as a trusted beauty expert.
No matter who your target audience is, backstopping your online presence with a fully-custom designed print ad in your local HomePages® book allows your customers to find you online and off, promotes your products and services, and carries the weight of an implied personal recommendation.
Our text marketing program puts an offer or a message on the screen of a customer’s phone allowing you to drive revenue in response to real time market conditions.
Whether you have a light schedule or unexpected cancellations, you want to promote a new service or you have an inventory of beauty products that you need to sell, CloseBy®Text Marketing changes the dynamic of your business in real time.
Your customers come to you to look their best, to stand out, and to present themselves to the world with confidence. As the owner of a beauty business, this is what you most love about your work. At AMP, we realize that salon owners look to their marketing team for those same reasons, and that is exactly what we love, about our work too.