For restaurants, reputation is everything.
While all businesses rely on positive online reviews, this factor is especially important for businesses within the restaurant industry. Imagine this scenario: you’re searching online for a nice restaurant in your city to take a friend to for a celebration and come across two restaurants. In all respects, the two restaurants are the same apart from the fact that one is rated 3.5 stars on Google and the other is rated 4.8 stars. Which do you choose?
These are the exact scenarios that real customers encounter and if your rating is suffering online because of an incomplete business profile, poor reviews, or unappealing imagery, you could be potentially losing business. AMP’s OPTIMA™ Program is an affordable and effective way to solve this problem by completing your online business profile, boosting your online presence, actively monitoring online reviews, and so much more.
Up-to-date information online is now more important than ever.
More recently, restaurants have had to adapt their practices to accommodate COVID-19 guidelines. These guidelines differ from area-to-area, so information relating to your area and your business needs to be clearer and more accessible than ever. With OPTIMA™, a dedicated account manager is available to regularly update information such as business hours, delivery or curbside pickup options, and any other information relevant to your restaurant.
Watch the video below to hear about how Julie Hornbacher at Julie’s Java House of Columbus, WI utilizes OPTIMA™ for her business.
With OPTIMA™ and GSV, you are in control of your presence online.
Not only are you able to actively and effectively market your business online with the OPTIMA™ Program, but you can send a clear message to potential customers that your business is clean, inviting, and a great space to gather with friends and family with GSV. GSV Tour packages are tailored to your restaurant’s needs and our Google certified photographers will work with you to complete the tour as well as take exterior, interior, and custom requested still photos that fit your vision.
See below for a tour of Pies & Pints in Carmel, IN.
CloseBy® Text Marketing is the final addition to your restaurant’s powerhouse marketing strategy.
Text marketing is an extremely effective tool for marketing restaurants. By sending out a simple text message to customers who have opted in, CloseBy® increases traffic through the door and creates demand for menu items you want to promote. Texts are only sent to customers who actively want to know your specials and consent to receiving your restaurant’s information, so you know you’re advertising to people who have an active interest and are likely to respond positively to your restaurant’s deals. Text is also a great way to make a VIP list for your restaurant where you can offer exclusive deals that will make more customers want to sign up!
Here are a few examples of CloseBy® Text Messages and the results that followed:
Costa’s Ristorante & Pizzeria of Byron, IL sent:
“It’s 2 for 1 Tuesday! Mention text & get 2 Pizzas for the price of 1! Today ONLY! Fwd ON!”
Response: Had 10 people redeem & made $200 in sales!
Green Bay Pizza Company of Green Bay, WI sent:
“DON’T MISS OUT! Text Club Members get TWO large 1-top Pizzas, order of Breadsticks & 12 Wings for ONLY $19.95!! (reg. $38!) Exp. 4/27”
Response: 30 redemptions. Made $598.50 in sales.