When COVID-19 started impacting in-person shopping, Arthur’s Shoe Tree shifted to appointment only sales and utilized CloseBy® Text to keep their customers informed as they modified their business practices to abide by local health ordinances.
See below for a few examples of texts Arthur’s Shoe Tree sent out to keep their customers informed and in on all of their great deals.
March 20, 2020: “Due to COVID-19 we have closed. Please follow us on our social media platforms for updates or to purchase E-Gift Cards. WE appreciate YOU!”
May 15, 2020: “ALL NEW! Book easy in-store fitting appointments on arthursshoetree.com Curbside, mobile, and virtual shopping via FB available as always!”
June 30, 2020: “Book In-Store fittings now at arthursshoetree.com. Still plenty of open time slots available! Mention you are a text club member for $10 OFF!”
July 25, 2020: “The Early Bird Gets the Appointment! Tax Free Weekend is August 7,8,9th. Book now at arthursshoetree.com to lock in your appt w 10% OFF all!”
After a successful year under unprecedented circumstances, Rosie Johnson at Arthur’s Shoe Tree had this to say about CloseBy® Text:
“We are a locally owned and operated shoe store in Ohio. You could say we are your typical Mom & Pop shoe store that gives great service and provides amazing merchandise at good pricing. We mainly used social media and word of mouth prior to starting with CloseBy® Text Marketing in the Fall of 2014. We thought we would give the concept of Text Marketing a try for a year. Well, fast forward four years and we could not imagine what our business would be like without CloseBy® Text Marketing! We have been able to grow our Text Club to OVER 1,000 subscribers … these are 1,000 subscribers that receive my text messages when I send them out & can respond/react instantly! This is super important!
CloseBy® Text Marketing has become our favorite marketing and advertising tool and our customers LOVE it! We typically have always sent out text messages about new arrivals, VIP discounts/incentives, holiday hours, etc. 2020 was so different. We had the pandemic shutdown and all the stages that came along with that. Having the text program was amazing as we were able to keep all of our customers informed with what was going on within the business! Business was tough in 2020 due to the pandemic but every time we sent a text we would get people responding to the message based on what we were asking them to do; for instance booking appointments online or by calling the store, information for curbside pickup, new arrivals, re-opening, etc. When it came time to update my text program for 2020-2021 it was a no brainer… I could not have the business I have today without CloseBy® Text Marketing.”
