SolutionsMar 10, 2021

Child Care Advertising Solutions

As any daycare owner or preschool teacher knows, child care is high-trust industry. Before parents even make an appointment to meet you in person, they’re going to be searching online for imagery, reviews, and any other information about your business that they can get their hands on. Strongly marketing your Child Care center to parents is essential for the longevity and success of your business. Luckily, AMP has all of the advertising solutions you need!

Utilize OPTIMA™ to increase demand for your Child Care Services.

Many Daycare Centers and Preschools have longstanding waiting lists for parents to get their children in. If you’re successfully advertising online, this waiting list is going to grow even bigger and demand for your services will go up, meaning you could be charging more for your services. Charging more for your services means more budgetary room for facility improvements, new staff, and educational, fun programming for the kids. More impressive facilities and services offered leads to higher rated reviews, which will in turn lead to more eager parents wanting to send their children to you. Online advertising is cyclical — the more you put into it, the more you’re going to get out of it. OPTIMA™ is the most affordable and effective way to get your advertising goals accomplished.

LaKeena Creary, owner of Aunty K’s Child Care Center, L.L.C. in La Vergne, TN uses OPTIMA™ as an affordable, effective way to advertise her Child Care Services online. She had this to say about her experiences using OPTIMA™:

“Last year was my first year with the OPTIMA™ Program, and I recently did a survey to see if it was working. The results from the survey showed that 80% of my business comes from customers searching for me online! Customers are able to see my reviews and the star rating my business has from those reviews. This has generated more business for me overall. As a business owner you want to know where you’re spending your money. I cut down on other advertising and stuck with OPTIMA™ again this year because IT WORKS. Because of the OPTIMA™ Program, I actually ended up saving more money on the back end!”

Google Street View Trusted Virtual Tours are essential to effectively marketing your Child Care business online.

Child Care centers are typically visually stimulating for the children they serve. There are many colors, lessons, and activities to be seen. As a child care business owner, you want to show potential clients that your atmosphere is not only appropriate for children, but engaging, educational, and safe! A Google Street View Trusted Virtual Tour is the perfect avenue to display your facilities online. With each GSV Tour, we include a package of professional still photos that you can use for your own personal use online, in printed materials, or in advertisements. These stills are shot to your instructions so that we can ensure your vision for your business is accomplished.

See below for a tour of Little Tots Childcare Inc. of Calumet City, IL.

CloseBy® Text Marketing keeps parents up-to-date on your business’ most important announcements.

Carrie Quartto, owner of King’s Kids Learning Center in Pekin, IL said this about her CloseBy® Text Marketing Program:

“The CloseBy® Text Program has made my life so much easier! I love the program because it reaches all of my staff and parents better than any take home note in the child’s cubby or announcement posted in the break room could! It has made the business run smoothly with less confusion on days off, class parties, etc. We have had a great response to the program! We have heard from many parents how much they enjoy it. The program is so simple and my Digital Support Specialist has been a huge help with everything! I send her the information and she makes sure it’s polished and professional before she sends it out as a text. I highly recommend CloseBy® Text Marketing for all businesses! This has been a game changer in how efficient the center communication is reaching everyone!”


Here are a few examples of messages sent by King’s Kids Learning Center with their CloseBy® Text Marketing Program:

  • 8/6/20: Save the date! Preschool begins Tuesday, September 8th!
  • 10/27/20: Friday, October 30th is our Class Halloween Parties/Parade! Due to COVID it will be students only.
  • 12/15/20: Don’t forget! Friday, December 18th is our Class Christmas Party and Gift Exchange!
  • 2/10/21: There will be no Preschool on Wednesday, February 15th for President’s Day! We apologize for any inconvenience.
  • 3/1/21: Our Dr. Seuss Celebration from March 1st-12th! Monday: Fox in Sox! Wear Mismatched Shoes & Socks!


written by:
American Marketing & Publishing