The Thirsty Goat, a beer garden and coffee shop in Clarksville, Tennessee, signed on with our OPTIMA™ Premium Presence and Reputation Management Program in May of 2020. Coming up on their one-year anniversary with OPTIMA™, The Thirsty Goat is the perfect example of the opportunities that OPTIMA™ can create for businesses. In the year that The Thirsty Goat has been with the OPTIMA™ Program, their number of reviews on Google has jumped from 34 to 293 and they maintain an impressive rating of 4.6 stars!
The Thirsty Goat’s Google listing has been viewed 92,269 times by customers searching directly for their business and 84,400 times from customers using a general search. This could include terms like restaurants, beer gardens, coffee shops and more all around the Clarksville, TN area. The Thirsty Goat pops up every time with help from OPTIMA™! The higher your business ranks in search results, the more likely you are to get business from the person doing the online search. Studies show that the first three slots on Google search results receive the most clicks, but the ranking between the three isn’t the same. Moving from 2nd to 1st increases customers from Google by 226% and moving from 3rd to 1st increases customers by 340%.
What if you’re not already ranking in the top 3 spots? Even more growth is possible! Moving from the 9th spot in search results to the 3rd increases customers from Google by 500%! With OPTIMA™, it’s common for our clients to make a big leap in rankings after signing on. Google measures how they rank businesses using 5 factors that OPTIMA™ actively addresses and improves upon. Professionally verified and enhanced listings are 2.7 times more likely to be considered reputable, 70% more likely to attract location visits, and 50% more likely to lead to a purchase. Complete listings get on average 7 times more clicks than empty listings!
With a completed Google listing, potential customers can see their attractive imagery, positive reviews, and learn everything they need to know about The Thirsty Goat right in one place. It’s no wonder that they’ve received 12,606 clicks for directions from their listing! The Thirsty Goat looks so great online that you have to visit in person.