SolutionsAug 01, 2022

CloseBy® Text Marketing Solutions for Salons and Spas

There are three common business problems any Salon and Spa owner could face: expiring inventory, slow periods, and the need to communicate important information in a time sensitive manner. CloseBy® Text Marketing is the solution! CloseBy® provides your business with a simple, easy-to-use online portal where you can send messages instantly to a curated list of your dedicated customers. This allows you to book any last-minute appointments that may arise due to cancellations, push sales by offering discounts and specials for inventory that is going out of style or season, and to communicate directly with existing customers to keep them coming back to book with you!

When it comes to Salon and Spa businesses, many of these services need to be booked in advance, and there is a lot of opportunity with CloseBy® to quickly send out a message with a promotion or discount to efficiently fill those spots. It also allows you to keep your customers informed when you are all booked out. CloseBy® provides you with a dedicated Account Manager who works with you to send out the perfect messages for your business needs. As you build up your text list and communicate with your customers to offer them rewards and specials, you can build a rapport with your text list that keeps your customers engaged and coming back through your door. With the ability to draw in customers and boost sales at your fingertips, the program will often pay for itself!

Read below for message examples that Salons and Spas are sending to their customers:

Beau Visage Spa – Urbana, IL

  • VIP! Book a last minute massage w/ Judi today @2:30pm *PLUS tune in IG LIVE@1:30*hear Josh Q+A *reiki and craniosacral therapy*
  • How does a 60 min massage for $59 sound??-call 217.898.6652 for membership inquiries or book now:
  • Today only! $99 Custom Facial with Amber at 3:30 or 4:45pm – First/text call gets it! 2178986652
  • Are you a member yet? Members receive 50% off second service booked on the same day! Limited space available-JANUARY only, call for details.

Colours Day Spa – Muncie, IN

  • It’s Self Care Day! We like to think self-care can be fun! Text back the craziest thing you’ve done w/your hair! Bangs, Color, Bleach Blonde?
  • We still want you to SAVE!! Buy 2 Products and save 25%!! Come stop in, make an appointment, and save on some product! 765-741-9925
  • Happy Social Media Day! Make sure to follow us on Facebook – OR Instagram – @coloursdayspamuncie
  • Colours Day Spa: Brooke has Mani/Pedi & Hair appts. available! Amanda has Pedi & Hair availability this SUNDAY! Call now 765.741.9925

TM Hair Design – Bloomington, IL

  • Give the gift of pampering!! Get your sweetie a Gift Card! They deserve it! Open all week & 9 to 8 on Valentine’s Day!
  • This deal deserves a GOLD medal! Show text & get 20% OFF your total service! Valid with Maddie & Tyler ONLY on August 2nd! Call: 309-663-0551
  • Is the humidity getting to your hair?? Lots of frizz?? Check out our Brazilian Blow Out and be free of the FRIZZ all Summer long!!
  • THINK SPRING! Lighten up your Winter Blues with some HIGHLIGHTS just in time for the NEW season! Call: 309-663-0551 to book!

Hear directly from business owners about the success they are having with CloseBy®:

Hear from Stefanie Fry of Colours Day Spa in Muncie, IN

“We signed up for the CloseBy® Text Marketing Program back in February of 2021. Our list has grown since we started and have really seen great feedback from our customers! Our customers love our messages that we send out. We send out a handful of cancellation or last minute opening appointment texts. We sent one out this past weekend and within 5 minutes of the text going out we had people call in to book because they saw the message! Those customers wouldn’t have known about the openings if we didn’t send the message. It’s great to actually see our investment in the text program go into full effect right in front of our eyes!”

Hear from Lexxi Giffin of Femme Beauty Lounge in Tinley Park, IL

“CloseBy® Text Marketing is the BEST form of communication between our salon and customers! We use the text program mainly for filling open availability, appointment cancellations, retail specials and so much more! We found that it is easier to text people with this information as they can react IMMEDIATLEY! Prior to text, we would post these types of openings and sales on Facebook and people would see them after the fact. Our customers truly love that they get first dibs on openings and special offers!”

Hear from Laura Harden of Vegas Sun, Inc in Dixon, IL

CloseBy® Text Marketing is an absolute asset for my business. The program paid for itself within the first five messages! Text marketing is a great way to reach out to my customers, especially during the slow days. The program is so easy to use. I have my own account manager who helps me come up with different messages to send out. The website is very user friendly and makes getting my messages out so simple. It provides the option to create messages ahead of time, that way I can start planning my offers and sales in advance. I would recommend CloseBy® Text Marketing to other businesses of any size.”

Read real results that real businesses are having with CloseBy®:

Professional Body Works of Indianola, IA

Message: Happy Hump Day! Today ONLY! 50% off all reg. priced TANNING PACKAGES & LOTION. Show this text to receive.

Response: Made $4,000 in sales – had their biggest day ever!

Darque Zone of Akron, OH

Message:  Tomorrow all lotions will be 50% off all day at all locations. This is for 8/15/13. Pls forward this text to your friends. Half off lotions!

Response: Made $3,500 in sales!

Jeffrey LaMorte Salon & Day Spa

Message: VIP SPECIAL! Get a Keratin Smoothing Treatment for ONLY $150 (reg. $250) & get 50% OFF supporting products! Call 630-243-0660 Exp 9/30

Response: Made over $1,500 in sales


written by:
American Marketing & Publishing