SolutionsSep 07, 2022

Improve Your Online Reputation with OPTIMA™

In the digital age, word can travel fast and far. When a customer is looking to share their experience with your business, online reviews are a powerful tool that allow them to do so. The story of your business that is shared online by your customers can speak volumes to your credibility, and can play a role into whether another potential customer decides to choose your business when searching online. Forbes found that 74% of consumers say that positive reviews make them trust a business more. With OPTIMA, we work with you to manage your online reputation, and build trust with your customers, so that they are calling you each time they are ready to buy.

It is no secret that online reviews play an important role when customers are searching online, but how do you get those same customers to walk through your door? Well, Forbes also found through their research that 90% of customers read reviews before visiting a business, and 56% of those searchers found feedback that solidified their choice to choose that business. With more reviews sharing the positive experiences your customers have had with your business, you have a higher chance of bringing new consumers through your door. With OPTIMA, we work with you to gain more reviews online, alert you to new reviews left about your business, and we aggregate all the positive feedback into one central place for your potential customers to reference in their online search.

There are two major tools that OPTIMA provides you with to gain more genuine, authentic reviews from your customers. The first tool that we provide for your business is a Customer Review Invitation Page. The Customer Review Invitation Page is a customized link that invites your customers to leave a review for your business at the sites you choose, such as Google, Facebook, Yelp, and more. The digital link takes your customer to a landing page that includes your logo, business name and address, a brief message inviting them to leave your business a review with tips on how to navigate each site, and an option for them to leave your business honest public review. You can send this link out to your valued customers inviting them to leave feedback about their real experience with your business.

The second tool that can be used to begin generating more reviews are review request cards. With OPTIMA, we professionally create 100 customized review request cards for your business. These attractive card stock handouts include your logo, a brief message from your business, and QR codes that customers can scan to leave reviews. The review request cards are professionally printed and mailed to you, and are an easy way to collect positive feedback for your business. They are the perfect size to hand out while closing a sale, drop in a bag on the way out, or display in your business alongside your products.

Having all of that positive feedback from across the web that your customers leave online in one place is beneficial for your business. In a BrightLocal study, they found that 83% of people think businesses with user-generated reviews on their landing page are trustworthy. With OPTIMA, we aggregate your reviews for you! We monitor and collect reviews from 25 influential search sites across the web, and provide a website plugin that feeds all of those reviews directly onto your existing company website. Don’t have an existing website? No problem! We create a Testimonial Page website for you. And with each new review posted online we send alerts directly to your email, so that you can stay connected with all of the feedback being provided by your customers.

The OPTIMA Reputation Management program provides real results. Caribbean Tan Hair & Nails of Fernandina Beach, FL has been an OPTIMA customer since October of 2018. Since joining the program, they have been working with their team of dedicated Account Managers to boost their visibility online and manage their online reputation. While working with the OPTIMA program, they have been able to gain many more reviews for their business, and increase the positive feedback being left about them online.

Owner, Benita Sutton, had this to say about OPTIMA, “We’ve had the OPTIMA Program for 3 years now and I love the way it increased our visibility for our tanning, hair and nail services. I love that our customers can easily find directions to our shop online and view the salon through the Google Virtual See Inside tour. Our reviews have significantly increased since having the OPTIMA Program. Our salon has been in business for over 12 years and is continuously bringing in new clientele. Our Account Manager is great and I love that she checks on us regularly. I would highly recommend these programs to other small business owners.”

When Caribbean Tan Hair & Nails started with OPTIMA, they only had 16 Google Reviews. They now have over 100 Google reviews, and an impressive 4.7 star rating. Their Testimonial Page has been viewed over 13,000 times, and from those views they have received 408 clicks to call their business, and 46 clicks from customers requesting directions. OPTIMA has proved to be a powerful tool in managing their online reputation, and bringing their business more positive feedback and traffic online. By choosing OPTIMA, your business, like Caribbean Tan Hair & Nails, can gain more reviews showcasing the positive experiences your customers have with your business.

written by:
American Marketing & Publishing