For over 60 years, Sappington Pro Outdoor has been a trusted name in the Jackson, MO, community. What began as a small dealership has since grown into one of the region’s top destinations for outdoor power equipment—boasting the largest showroom in Missouri! Over the years, they’ve worked hard to build their reputation of quality products and great customer service. However, even established businesses need fresh ways to connect with customers, which is why AMP Video™ was the perfect choice for Sappington Pro Outdoor to reach their community.
In December 2023, Sappington Pro Outdoor invested in our Premium Video Bundle! This bundle includes a Who We Are™ video and two Business Intro™ videos. Their video set allows them to showcase not only their products but also their story. Their Who We Are™ video offers a three minute overview of their business. It highlights the experience, trust, and value they bring to customers. The video showcases the high quality equipment they sell and the custom enhancements they offer. Every detail reinforces why Sappington Pro Outdoor is the go-to choice!
In addition to their Who We Are™ video, they have two Business Intro™ videos. These short, engaging videos spotlight two of their most popular products: the Polaris RZR and the Polaris Ranger. Each video showcases the machines, the enhancements available, and how Sappington Pro Outdoor can transform them in their shop.
Maximizing Reach with YouTube
We posted Sappington Pro Outdoor’s video on our YouTube channel to reach a wider audience—and it’s making an impact! YouTube has long been a powerhouse for businesses looking to expand their reach, especially in industries like powersports, where buyers want to see products in action before making a decision. With 2.5 billion active monthly users, it’s a platform where ATV and UTV enthusiasts alike actively search for product insights, custom builds, and expert advice.
Since launching their videos in March 2024, they’ve seen steady traction—but one, in particular, has taken off. Their Polaris Ranger Business Intro™ video has already surpassed 18,000 views on YouTube and counting! That’s thousands of potential customers watching, engaging, and learning about what Sappington Pro Outdoor has to offer. For a business built on personal connections and hands-on service, this kind of digital reach is a game changer.
In an industry where seeing is believing, video marketing bridges the gap between browsing and buying. Sappington Pro Outdoor’s success on YouTube proves that even for a long established local business, the right content in the right place can open new doors and reach audiences far beyond city limits.
