Technology is advancing rapidly, making once-standard industry practices outdated or insufficient. Back in the day the smartest marketing strategy was your business name starting with an “A”! Now, small business owners are flooded with promotions for digital tools and marketing solutions, many promising unrealistic results. Negative experiences from others mention that these solutions are impersonal or hard to integrate, and trying to figure it out on your own ends up being more confusing because of complicated language that leaves you with more questions than answers.

As a small business owner, you know that “too good to be true” applies quickly and easily to these offers, but it doesn’t mean you should dismiss marketing completely. It may seem like an unnecessary investment, especially if your business appears when its name is searched. This is a common misconception regarding online visibility—the idea that a single online profile, like a Facebook page, can handle all your marketing needs. 

The truth is, there’s no one-size-fits-all approach for small businesses. Your needs, products, and client base shift with the seasons, and experimenting with new digital tools can sometimes feel like flushing dollars down the drain. It’s easy to default to what feels safe and reliable. However, a Facebook page is not enough to stay top-of-mind with your customers. With video content and AI-powered information taking over algorithms everywhere, showing up online is getting even more difficult.

Kenneth’s Journey

Kenneth Bedsole partnered with us in July of 2020. He’s a second generation roofer who inherited a hardworking and “do-it-yourself” attitude from his father, and currently runs Kenneth Bedsole Roofing, Inc. in with his son-in-law. He took the risk of opening his business in 1993 after honing his skills and confidence while working alongside his father. The multi-generational business struggled once digital advertising started having a bigger influence than more traditional methods like a phone book.

Before signing up for his Premium OPTIMA™ program and one of our social media management add-ons, Kenneth relied solely on word of mouth and a Facebook page to spread the word about his business. As of 2021, he had a 3.7 star rating on his Google Business Profile and a 3/5 rating on Facebook. Now he has a 4.3 star rating and climbing!

Not only that, but in 2023 he upgraded to one of our Platinum programs. His Platinum program comes with many built-in features to market his business, such as video capabilities and customizable options for an expert cohesive look that matches the hard work and dedication of his team.

Going from having little control over his visibility to being empowered by a personalized rich-content website and a dedicated Account Manager made a huge difference for his business. Less than 6 months after starting his program, Kenneth had this to say:

“We’ve been very satisfied with everything especially the check in calls to make updates. We went from paper to digital in the last year and it has been difficult but with your help, it made the transition a lot easier. We’ve had people who have never heard of us call because of the website and Facebook page. We have a lot more likes and shares with the help of  OPTIMA™.”

Now that he doesn’t have to worry about his online presence or managing reviews, Kenneth can spend his time worrying about what matters most: his customers.

Check out Kenneth’s OPTIMA™ website here.

Discover the real-world impact of OPTIMA™ through these client success stories:

• I could not be more excited about my OPTIMA™ program, it’s been a total game changer for our practice. We’ve seen a noticeable influx of new patients, and the growth has been consistent. Every time I ask a new patient how they found us, they always say we were right at the top of a Google search. That kind of visibility is invaluable and speaks volumes about the effectiveness of the program. I truly feel like we’re finally getting the online presence we’ve been striving for. – Margaret Kelly, owner of Big Bend Orthodontics in Webster Groves, MO
• Working with American Marketing & Publishing has been a game-changer for my business. Since updating our online presence, I’ve had third-party companies reach out for transportation services simply because they found us through our website. The professional image AMP helped create makes Lakefront Transportation look much bigger than we actually are — and that’s a good thing. They’ve elevated our brand and helped us stand out in a competitive industry. I couldn’t be happier with the results. – Stephen Townsend, owner of Lakefront Transportation in St. Joseph, MI
• In the past 10 days, I’ve received so many calls. It’s been a complete turnaround from the constant struggle I had with other marketing companies, even after spending so much money. Within just one month, I started seeing results instantly, especially with mold jobs. Now getting 2 to 5 calls a day could easily bring in a significant amount of income. I’m so grateful, and it’s honestly restored my faith in marketing. This experience has been so overwhelming, I could cry. You all have lifted a huge weight off my shoulders. I am so grateful for OPTIMA™. They’ve truly changed everything for me. – Jake Wood, owner of BioShield in Dothan, AL
• I love that everything online gets taken care of for me and gives me the opportunity to focus more on the day to day of the business. Knowing that we show up and people can find us online easily for our categories is great! The fact that I can contact my Account Manager directly and knowing someone is taking online presence off my plate is very reassuring. It allows me to be worry free about my business online. – Mandy Riddlestine, owner of Mandy’s Cafe & Deli in Tomah, WI

Ready to see results from a team of dedicated experts who want to see you succeed? Find the solution for you.