Who We HelpJun 14, 2021

What BBQ & Bar Drives Business with OPTIMA™ and CloseBy® Text

When What BBQ & Bar of Le Claire, IA first signed on with OPTIMA™ in 2019, their online presence was not reflective of the great food and great atmosphere of their business. With 0 stars and 0 reviews on Google, it was clear they needed to get their listing in order and our OPTIMA™ team did just that! Currently, What BBQ & Bar boasts an impressive 4.7 star rating on Google with over 160 reviews!

A completed, verified Google listing can be a make or break for your business. Having information readily available at the fingertips of your customers is a driver for strong sales, and it’s never been easier than with the OPTIMA™ Program. Completed business profiles are 2.7x more likely to be considered reputable, 70% more likely to attract location visits, and 50% more likely to lead to a purchase. Completed listings get on average 7x more clicks than empty listings! For restaurants specifically, customers only have to come in once to enjoy your food and decide to become a regular! Grabbing the attention of potential customers online is the first step to gaining regulars and expanding your business.

What BBQ & Bar has seen great success with OPTIMA™. Since November 2019, their Google listing has been found 341,467 times from customers searching on Google Search and Maps! 309,355 of those searches were for restaurants in the area. Just by searching for a restaurant, What BBQ & Bar is getting great online visibility because their completed business listing is ranking higher than their competitors. Higher ranking search results mean more potential customers finding you online and more new customers coming in the door.

In addition to their success with the OPTIMA™ Program, What BBQ & Bar uses CloseBy® Text to keep loyal customers informed on daily specials, promotions, and much more. Currently, What BBQ & Bar sends their messages out to 141 people, and the list is growing every day. CloseBy® is an easy way to keep customers in the know and consistently stopping in to get the best deals before anyone else.

The owners of What BBQ & Bar said this about their CloseBy® Text Marketing Program:

“We just recently signed up for the CloseBy® Text Program last month and have seen such great success from it! This week we wanted to truly test how well it works so we didn’t post our special on Facebook and just sent out a text. We were slammed!! Our wing special was a huge hit and it truly showed how we can reach people on the text program since it is a direct message to them!”

Here are a few examples of Texts recently sent out by What BBQ & Bar with CloseBy® Text Marketing:

  • 5/23: Family day! Get $10 off the family pack or $20 off the picnic basket good from now till 3PM today.
  • 5/15: Today’s specials: wings, cajun catfish and corn maque choux. Show this text after 3:00 today and receive $5 off purchase of $30 or more.
  • 5/06: Special today: our BBQ Shepard’s Pie! Also show this text, buy one drink get second free!
  • 5/05: We are offering a Mother’s Day gift card special today! Buy any amount gift card up to $100 get 1/2 off plus a free flower from Clinton Florist.
  • 4/14: We have wings tonight! Also don’t forget our happy hour 3-5 half off appetizers. Call for information on other specials!
  • 4/11: Flash rib sale! Next 30 mins only get a rack of ribs for 14.99, give us a call!
written by:
American Marketing & Publishing