Located in Alton, IL, The Brown Bag Bistro has been using the CloseBy® Text Marketing program to connect with their customers since May of 2021. One of the biggest reasons why The Brown Bag Bistro signed up for the CloseBy® Text Marketing program was due to the fact that their tech-savvy customers wanted to get alerts of new items on their menu, and to be informed of exciting opportunities and changes happening at their business. Text Marketing is a great way to stay top of mind with your customers, and with our simple and easy-to-use platform The Brown Bag Bistro can quickly send messages to their curated list of 544 loyal patrons highlighting specials and popular menu items.
Here at American Marketing & Publishing, we see the value in investing and creating community with the businesses that choose us to provide solutions to their marketing needs. We see, first hand, the hard work that small businesses, like The Brown Bag Bistro, put into their business daily. Every month, we choose a CloseBy® Text Marketing customer to spotlight and send out their tips and tricks on staying successful with the CloseBy® Text Marketing program to all of our active text customers.
This month, we reached out to Erin Velloff, owner of The Brown Bag Bistro, to learn her secrets behind how she grows her text list, her favorite part of the text program, and all the ways she successful navigates the CloseBy® Text Marketing program.
Read our exclusive interview with Erin Velloff, owner of the Brown Bag Bistro, below!
What messages do you feel bring you the most ROI?
“I think that promotional text messages have been the most beneficial for us. We know that when the weather isn’t great or if it’s rainy we’ll make sure to send out a deal of the day to drive that extra foot traffic that we could be missing.”
What has the text program done for your business?
“We’ve always had really loyal customers. Some customers come 3-4 times a week! Since we’ve added the text program, we find that we are gaining more and more loyal customers that will come back in the door multiple times a week.”
Have you found the program easy to use?
“Oh yeah, super easy to use! I love that I can schedule the messages out too. I’m always busy running around the business, so when I have a few minutes to sit down and schedule out my messages it makes it so much easier to get other things taken care of.”
What do you think has been the best way to promote the program for your type of business?
“We make sure that our staff is always asking customers to join! Our opt-in offer is 50% off pretzels or cheesy garlic bread. When customers are checking out and our staff notices they are purchasing one or the other they will say, ‘Hey! You should join our text club and you’ll get 50% off.'”
What’s your favorite part of the text program?
“We love the feedback we get! Having customers come through the door and tell us they came in because of text is the best part. It really shows how powerful one text can be for us as a business. We also love that our customers love the birthday club. Birthdays are always so fun and to have people come and spend their birthday with us is exciting!”
Erin and the rest of the team over at The Brown Bag Bistro have been working closely with their Text Account Manager, Raegan Fingerman, to craft text message ideas that captivate their customer’s attention and keep their business top of mind. Erin let us know that the most beneficial messages have included their customer’s favorite menu items. They even did an interactive message a while back where they polled their customers, asking them what their favorite menu items were, so they knew what to focus on to get those customers coming back through the door.
Here are some of the recent messages that The Brown Bag Bistro has sent to their customers:
Weekend Cheeseburger on a PRETZEL BUN for only $10 today with side…while supplies last!
Today is the perfect day to try our new Spicy Grilled Chicken Sandwich: The River Riplet!
FIRST FRIDAYS begins! Shop the 1904 General Store from 5-9 pm tonight & receive 15% OFF plus giftcard giveaways! http://a-m-p.us/ctzchz-42
You asked and we listened…The Peachy Pattie Burger is back for a limited time!
CLOSED TODAY…We’re at a food show in Louisville for the day! We’ll be back at it tomorrow at 10:30 am!
It’s the first day of Fall! Fall for this awesome giveaway…reply “HAPPY FALL” to be entered to win a $50 gift card!