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CultureApr 21, 2022

CEO’s Corner – April 2022

We had an incredible First Quarter at AMP.  Our year is beginning to take shape the way we predicted it would – very strong sales growth, innovation in the advertising solutions we are offering our customers, and excellent service.  We are putting the foundation down for a great year.

On the sales side of the business, we achieved the strongest single month of sales (March 2022) in the past nine years and the best quarter of total sales revenue in the past seven years.  In 2021, we had a strong March; the second best month of the year.  This March, we surpassed last March by 18%.  We set an all-time record for revenue productivity per person in March, set an all-time OPTIMA™ sales record, achieved the largest month ever of AMP Video sales, and we also broke our longstanding company record for total Google Street View Trusted sales.  That’s five significant company records, and it’s hard to imagine a better sales month.

Those strong sales are a credit to everyone in the business.  They are the outcome of a commitment to ever-better products and exceptionally strong service to our hard working customers.  In addition to deploying multiple fulfillment platform enhancements and small iterative product improvements in Q1, we launched two new AMP programs – Platinum OPTIMA™ Services and AMP Bundles.  It felt great to launch these two programs with a small group of Sales Pilots, because we’ve had them first in our collective imagination and then in our product development queue for a long time!

Platinum OPTIMA™ is our most comprehensive local online visibility product.  It combines listings presence management, reputation management, assistance with social media management, video hosting, posting, and marketing help, and a sophisticated, aesthetically pleasing website featuring rich content and beautiful design features.  The second new product set, AMP Bundles, provides our clients with four options for a pre-selected set of services, priced at a steep bundle discount.  Each of our four AMP Bundles arm family-owned businesses with the essential, foundational marketing programs to show up, stand out, appear attractively, and win the call when a customer begins to search.

What distinguishes the marketing solutions we sell is a commitment to providing full service advertising solutions.  When the owner of a business buys from us, we don’t hand them program and tell them to get to work.  Our advertising solutions are do-it-for you or do-it-alongside you.  The self-employed shopkeepers, tradesmen, and professionals who buy from us are supported at AMP by the best team of fulfillment, operations, customer service, systems, and technology specialists in our entire industry.  You won’t find a more caring, efficient, practical, or totally-dialed-in group anywhere.

Our very strong first quarter 2022 performance is a prelude for what is to come all year long!  Let’s keep our shoulders to the wheel!  Great work to the whole team at AMP for an incredible start to the year.

written by:
American Marketing & Publishing